Description
Targeting is very important to marketers. Figure 6.2 shows targeting strategies that move from very broad to very narrow. Describe the four different Market Targeting Strategies in this figure in detail.
- Provide a specific brand example for each one that shares why it would be a good choice for the company to use. (For example, if a regional mayonnaise company, Dukes, wants to become a national brand, they may choose a “mass marketing” strategy).
- Do not use examples from the textbook
Explanation & Answer
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Running head: MARKET TARGETING STRATEGIES
Market Targeting Strategies
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MARKET TARGETING STRATEGIES
1
Market Targeting Strategies
The selection and description of one or more target markets by a company for it to
identify how its product or service will deal will deal with business opportunity is known as a
marketing strategy. The target market, on the other hand, is referred to as a group that is the
potential consumer of a company`s product or service (Armstrong, Kotler and Opresnik, 2017).
Once t...
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