Strategy Formulation

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Description

The Week 4 individual assignment is the second part of a three part strategic management plan for the company selected by the student in Week 3. The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies.

Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 2 of the three part Strategic Management Plan.

Assignment Steps

Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

  • Establish Long-term Goals and Objectives
    • Strategy Formulation.
    • Indicate the markets that the company will pursue.
    • Specify the unique value the company will offer in the selected markets.
    • Discuss the resources and capabilities that are required.
    • Analyze how the company will capture value and sustain competitive advantage over time.
  • Business Management Strategy
    • Consider Cost and Differentiation Advantages.
    • Describe the Corporate Strategy.
    • Investigate Vertical Integration.
    • Describe Strategic Alliances.
    • Detail the Company Competitive Advantage.
    • Generate an Organizational Chart of the company you selected.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.

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Explanation & Answer

Find the attached paper, go through it and get back to me ASAP!! Let me know if I need to revise your paper. I deliver quality but am not a robot, maybe there is a mistake that you can spot. Let me know. Error is to human
Attached.

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Running head: OBJECTIVES, GOALS AND BUSINESS STRATEGIES

Objectives, goals and business strategies
Student’s Name
Institution

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OJECTIVES, GOALS AND BUSINESS STRATEGIES
Long Term Goals, Objectives and Business Strategies
Long-term goals and objectives
Strategy formulation
Based on its vision and mission statements, Apple has established its long-term goals and
objectives which include, leveraging the ability to develop and design, enhancing and expanding,
environmental responsibilities and supporting community. Environmental responsibility has been
the main force behind the company’s aggressive innovation. The company has formulated ways
to ensure environmental responsibility through the elimination of toxic substances in their
production processes to make it safer for consumers (Abraham, 2013).
The company has also leveraged its ability to develop and design products through by
ensuring integration and superior innovation. Additionally, Apple is aiming at expanding and
enhancing its products to continuously by allocating a significant amount of financial resources
in research and development. The company has expanded its online and retail stores to provide
the highest quality of sales and post sales to enhance buyer experience. Finally, the recently
formulated community support plans are aimed at developing a form of third-party hardware and
software products (Grant, 2016).
Target markets
Apple target markets include teenagers because they tend to socialize with friends,
constantly use social media such as twitter and Facebook. Additionally, iPods have mainly been
created to target this age group because many mobile games appeal to the...


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