MGT 402-Entrepreneurship and small business

User Generated

tunvqn1992

Business Finance

BSA493-B733-FA18-Entrepreneurship with Focus on Small Bus

SEU

Description

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted

Place of Submission is Blackboard.

Weight 10 Marks

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Explanation & Answer

Attached.

Outline
Topic: Entrepreneurship and Small business
3. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)

b. What factors will give you competitive advantages or disadvantages? Examples include level
of quality or unique or proprietary features.

4. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the all‐important sales projection.
5. Product
a) Describe the most important features. What is special about it?
b) Describe the benefits. That is, what will the product do for the customer?
6. Customer
a) Identify your targeted customers, their demographics
7.Competition
b) What products and companies will compete with you?
c) How will your products or services compare with the competition?
8.Strategy
a) Outline a marketing Strategy.
9.Promotion
b) How will you promote your Product?
c) What will be your promotional budget?
10.Distribution Channels
a) How do you sell your products or services?

11.References


1
‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment-3
MGT 402-Entrepreneurship and small business
Due Date: 02/12/2023 (End of Week-7) @ 23:59

Course Name: Entrepreneurship and
small business

Student’s Name:

Course Code: MGT402

Student’s ID Number:

Semester: First

CRN:
Academic Year: 2023-24

For Instructor’s Use only
Instructor’s Name:
Students’ Grade:

/ 10

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via
allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
• Students must mention question number clearly in their answer...


Anonymous
Awesome! Perfect study aid.

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