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ASSIGNMENT 04 C01 Introduction to Business Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the "Assignment Format" page located on the Course Home page for specific format requirements. Part A MKD Transportation owns and operates a fleet of container ships and tankers that transport goods around the globe. Company executives have just been contacted by the media with a credible report that one of their ships is leaking an oily substance off the coast of Belize. If true, some of the world's most beautiful coral reefs could be in danger. On the other hand, the captain of the ship in question has not notified the company of any problem, and cleanup could be very costly. Environmental groups and the government of Belize have demanded that the company admit responsibility and immediately begin cleanup. 1. Managers at MKD claim to exercise ethical behavior toward their employees. Describe three (3) matters this behavior might cover. 2. What might the general public begin to think about MKD's responsibilities toward the environment? Provide one (1) example. 3. If MKD adopts an obstructionist stance, how will the company respond to this media report? Provide one (1) supporting fact. 4. If MKD adopts a defensive stance, how will the company respond to this situation? Provide one (1) supporting fact. 5. If MKD adopts an accommodative stance, how will the company respond to the media and demands by the government of Belize and environmental groups? Provide one (1) supporting fact. 6. How might this situation have been different in the event that MKD had initially adopted a proactive stance to social responsibility? Provide one (1) supporting fact. Part B Describe one (1) example of a situation in which a company might adopt a pricing objective other than profit maximization. Provide two (2) supporting facts. Grading Rubric Please refer to the rubric on the following page for the grading criteria for this assignment. CATEGORY Exemplary Part A: Ethical 10 points behavior (10 points) Student provides a clear, logical description of at least 3 matters the "ethical behavior" of MKD towards their employees might cover. Satisfactory 8 points Student provides a mostly clear, logical description of at least 2 matters the "ethical behavior" of MKD towards their employees might cover. Unsatisfactory 5 points Student provides a weak or unclear description of at least 1 matter the "ethical behavior" of MKD towards their employees might cover. Unacceptable 2 points Student provides a poor description of at least 1 matter the "ethical behavior" of MKD towards their employees might cover. Part A: Environmental responsibilities (10 points) 10 points Student provides a clear, logical example of what the general public might begin to think about MKD's responsibilities toward the environment. 8 points Student provides a mostly clear, logical example of what the general public might begin to think about MKD's responsibilities toward the environment. 5 points Student provides a weak or unclear example of what the general public might begin to think about MKD's responsibilities toward the environment. 2 points Student provides a poor example of what the general public might begin to think about MKD's responsibilities toward the environment. Part A: Obstructionist stance (10 points) 10 points Student provides a clear, logical description of how the company will respond to the media report if they adopt an obstructionist stance, with at least 1 clear, logical supporting fact. 8 points Student provides a mostly clear, logical description of how the company will respond to the media report if they adopt an obstructionist stance, with at least 1 mostly clear, logical supporting fact. 5 points Student provides a weak or unclear description of how the company will respond to the media report if they adopt an obstructionist stance, with at least 1 weak or unclear supporting fact. 2 points Student provides a poor description of how the company will respond to the media report if they adopt an obstructionist stance, with at least 1 poor supporting fact. Part A: Defensive stance (10 points) 10 points Student provides a clear, logical description of how the company will respond to the media report if they adopt a defensive stance, with at least 1 clear, logical supporting fact. 8 points Student provides a mostly clear, logical description of how the company will respond to the media report if they adopt a defensive stance, with at least 1 mostly clear, logical supporting fact. 5 points Student provides a weak or unclear description of how the company will respond to the media report if they adopt a defensive stance, with at least 1 weak or unclear supporting fact. 2 points Student provides a poor description of how the company will respond to the media report if they adopt a defensive stance, with at least 1 poor supporting fact. Part A: Accommodative stance (10 points) 10 points 8 points 5 points 2 points Student provides a clear, logical description of how the company will respond to the media report if they adopt an accommodative stance, with at least 1 clear, logical supporting fact. Student provides a mostly clear, logical description of how the company will respond to the media report if they adopt an accommodative stance, with at least 1 mostly clear, logical supporting fact. Student provides a weak or unclear description of how the company will respond to the media report if they adopt an accommodative stance, with at least 1 weak or unclear supporting fact. Student provides a poor description of how the company will respond to the media report if they adopt an accommodative stance, with at least 1 poor supporting fact. Part A: Proactive stance (10 points) 10 points 8 points 5 points 2 points Student provides a clear, logical description of how the situation might have been different in the event that MKD had initially adopted a proactive stance to social responsibility, with at least 1 clear, logical supporting fact. Student provides a mostly clear, logical description of how the situation might have been different in the event that MKD had initially adopted a proactive stance to social responsibility, with at least 1 mostly clear, logical supporting fact. Student provides a weak or unclear description of how the situation might have been different in the event that MKD had initially adopted a proactive stance to social responsibility, with at least 1 weak or unclear supporting fact. Student provides a poor description of how the situation might have been different in the event that MKD had initially adopted a proactive stance to social responsibility, with at least 1 poor supporting fact. Part B: Pricing Objective (15 points) 15 points 12 points 8 points 5 points Student provides a clear, logical description of at least 1 example of a situation in which a company might adopt a pricing objective Student provides a mostly clear, logical description of at least 1 example of a situation in which a company might adopt a Student provides a weak or unclear description of at least 1 example of a situation in which a company might adopt a Student provides a poor description of at least 1 example of a situation in which a company might adopt a pricing objective
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ASSIGNMENT 04
C01Introduction to Business

Discussion I
Kolk (2016) in his work noted that ethics and human behavior are important parts that assist
the organization to make a progress. Business ethics refers to the established moral values that
help to guide the standards of conduct of any business organization. It stipulates the required
code of standards that guides the operation of both the employees as well as the firm. In most
cases, the two elements correlate to help in taking care of both the micro-environment and the
macro-environment. Therefore, the three most important aspects that the behavior might cover
are responsibility, accountability and honest. Based on these three important behavioral aspects,
the company expects the transport workers such as the captain to be honest, accountable and
honest. These employees are expected to take the overall responsibility in their work and ensure
that they carry out their operations diligently and remain professional. These employees are
further expected to show honesty, upright and diligent in whatever the circumstances. Therefore,
the captain is expected to be honest and report the leakage to the management. They are also
expected to continue committing themselves in the daily operations. Finally, the organization
expects these employe...


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