Business Strategy & Corporate Strategy Paper

User Generated

Yrkvunaare

Business Finance

Lander University

Description

Write a three to four (3-4) page paper in which you:

  1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  2. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  3. Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
  4. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
  5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

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Explanation & Answer

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Running head: PAYPAL STRATEGIC ANALYSIS

PAYPAL STRATEGIC ANALYSIS
BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES: PAYPAL
Name
Course
Tutor
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PAYPAL STRATEGIC ANALYSIS

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Abstract

PayPal is a payment service that enables people to pay for goods and services as well as
send or receive money anywhere in the world. The service is unique since it doesn’t require a
person to reveal their full financial information to access its services. The company was
developed and established in 1998, and two years later, it became a fully owned subsidiary of
eBay. Since then, the company has recorded significant accomplishments such as spinning-off
into an independent company which happened in July 2018. The success that PayPal has had is
due to its strategic planning at business-level and corporate-level too.
The paper seeks to analyze business-level strategy, corporate-level strategy and the
competitive environment PayPal company operates. The study will identify the important
strategies for the company in the long run and determine the PayPal’s biggest competitor.

PAYPAL STRATEGIC ANALYSIS

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Business-level and Corporate-level Strategies: PayPal
Business-level Strategies
A company that strives for success should put its main focus on satisfying its customers’
preferences or needs. This consequently helps the company to achieve returns that are above
average. For this to happen, business-level strategies should be created to bring forward detailed
actions that are meant for providing v...

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