a minimum 1,050-word strategic objectives summary.

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timer Asked: Apr 8th, 2018
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Question description

Students will have the opportunity to develop a Balanced Scorecard. This, in turn, will allow them to create effective strategic objectives to be included as part of their overall strategic plan. They will also be presented with the task of creating a brief communication plan that will be used by their proposed division to efficiently distribute information with regard to their strategic initiatives.

Assignment Steps

Resources: Strategic Planning Outline and Week 4 textbook readings

Create a minimum 1,050-word strategic objectives summary.

Include your balanced scorecard and its impact on all stakeholders, and the communication plan.

Identify key trends, assumptions, and risks in the context of your final business model.

Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis.

Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

  • Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:
    • Market share
    • Revenues and costs
    • Profitability
    • Competitive position
  • Customer Value Perspective, which includes strategic objectives in areas such as:
    • Customer retention or turnover
    • Customer satisfaction
    • Customer value
  • Process or Internal Operations Perspective, which includes strategic objectives in areas such as:
    • Measure of process performance
    • Productivity or productivity improvement
    • Operations metrics
    • Impact of change on the organization
  • Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as:
    • Employee satisfaction
    • Employee turnover or retention
    • Level of organizational capability
    • Nature of organizational culture or climate
    • Technological innovation

Evaluate potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis assignment and table you completed in Week 3.

Create at least three strategic objectives for each of the four balanced scorecard areas. Base your solutions on a ranking of alternative solutions including the following:

  • Identify potential risks and mitigation plans.
  • Analyze a stakeholder and include mitigation and contingency strategies.
  • Incorporate ethical implications.

Develop a specific metric and target for each strategic objective using a balanced scorecard format.

Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.

Outline a brief communication plan discussing how you will communicate the company's strategic objectives including the following:

  • Define the purpose.
  • Define the audience.
  • Identify the channel(s) of communication and why you selected that channel.

Format your assignment consistent with APA guidelines.

Tutor Answer

TutorHN
School: UCLA

Attached.

Running Head: FRITO-LAY INC

1

FRITO-LAY INC

Name
Institution

2

FRITO-LAY INC
Frito-Lay ink
Strategic objectives of Frito-Lay Inc.
Frito-Lay Inc. Company has come up with strategic objectives and goals that helps to boost
the sales of the company through increased consumers who consume the company’s product. FritoLay Company became a subsidiary of PepsiCo and is involved in producing and distributing
convenient foods to the consumers (Frito Lay, 2018). The company has also adapted a strategy
that it uses when investing in different countries in its bid to become an international company.
The strategy involves conducting a market research where it investigates the cultures, tastes and
preferences of the target consumers in these markets. The reason for this is to help the company to
make their products in a way that satisfies these consumers hence increasing its sales.
Consumer targeting
The company attracts the potential customers through heavy advertising targeting specific
group of people. Frito-Lay Company is able to acquire recognition through product promotion that
is by advertising its snack foods to families that have children and also providing products in
vending machines by making use of the brand names. The company has identified its target
consumers and divided them according to their different characteristics. It enables the company
make it easier for the consumers to identify the snacks they want to take based on the
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Anonymous
Top quality work from this guy! I'll be back!

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