Business Finance
PM586 Phoenix Week 5 Hewlett Packard Touch Pad Tablet Project Analysis

PM586

University of Phoenix

Question Description

“Private Questions & Study Emergency” Reflection - Failed Projects

  • Learning Team Assignment: Choose an organization that is introducing a product or service that has failed. The organization is: “Hewlett-Packard Touch Pad Tablet”
  • Evaluate the project that failed in the organization, including cost of the failure (actual and unrealized), causes, and how monitoring could have prevented the failure. (See attached paper)
  • Use publicly available information, including Securities and Exchanges Commission filings.
  • Discuss strategies that could be implemented to minimize this type of failure in the future.

Your assignment is to write only 200 words on the

  • “Cost of the failure (actual and unrealized) causes” only and provide your references on a separate page.That’s it.

Unformatted Attachment Preview

Running head: RESCUING TROUBLED PROJECTS Rescuing Troubled Projects 1 RESCUING TROUBLED PROJECTS 2 Hewlett-Packard TouchPad Tablet Failure Introduction Today, several companies continue to keep announcing new products to the market, without completing their research. However, majority of these new products fail to get the recognition or the huge percentage of the buying global consumers. One of the companies is Hewlett-Packard. The organization launched the New TouchPad Tablet in 2011 trying to stay competitive within the hardware industry with Apple Inc. and other companies and they failed. Team D will discuss what went wrong, why the HP TouchPad Tablet failed, and what could have been done to avoid it. Point out the warning signs and what strategies could have implemented to avoid failure. How Hewlett-Packard could have avoided the TouchPad Tablet from failing The TouchPad tablet from Hewlett-Packard was one of the most closely watched new gadgets of 2011 and quickly turned out to be the year’s biggest flop. There are many reasons why HP launch of the TouchPad in 2011 was a failure. But the main reason for the failure was quality assurance. We now know is primary issue with the TouchPad table was due to the operating system built on the same technology used by many Web browsers called WebOS. Analysts point to a long list of factors behind the tablet’s quick demise. But some of the people involved in creating the tablet’s core software now say the product barely had a fighting chance. “Palm was ahead of its time in trying to build a phone software platform using Web technology, and we just weren’t able to execute such an ambitious and breakthrough design,” said Paul Mercer, former senior director of software at Palm, who oversaw the interface design of WebOS and recruited crucial members of the team” (Chen, 2012). RESCUING TROUBLED PROJECTS 3 If the quality management process was string and have implemented the proper controls the operating system fault would have been discovered. This discovery early on in the project would have allowed the stakeholders and the right decision could have been made to determine if to move forward with the launch of the touch pad or to push out the release date. The best approach in this situation to get the project back on track would have been to reconstruct the risk plan which is your control tool. There also needed to be a much vetted out quality assurance in terms of what requirements needs to be meet to ensure quality. For example some of the things that could have helped avoid the failure would have been: stringent research and testing, product models and prototypes and ensuring all the criteria / requirements were met prior to launch. In regards to the risk management plan you would need to list out the potential risks or issues that already exist and may become worse. Then create risk and issue treatment actions. Lastly, you will need to conduct additional meetings with stakeholders to reduce the probability of this occurring again. Some of the warning signs that appeared to be evident prior to project completion The HP TouchPad Tablet was introduced but failed because there were problems in the project implementation. Even before the complete failure of the project, there were early signs that the project would not succeed. One of the early sign warming that appeared to be evident even before the completion of the project was the disconnection which was there between the project strategy and the management of the business. For instance, during the launch of the HP TouchPad Tablet, there was no ship date nor pricing which dampened most of the attendees. This made the tablets unavailable for purchase during the events which was well covered by the press (Kendrick, 2011). RESCUING TROUBLED PROJECTS 4 The second sign was that the management direction of the project was missing (Andersen et al.., 2012). In this case, the launch of the tablet for sale was done on a low profile ceremony. The company did not have its retail stores, and it depended on major retailers to create an impact for its launch. Lack of direction by the management to manage the tablet project made it difficult to promote them or even to be displayed by the retailers. Also, the management team lacked commitment on the articulated goals. Those who were in charge of the project were not committed to the implementation of the project to success. This resulted in inconsistent and tactical decisions which undermined the progress of the project. For instance, despite the increase in sales after the price of the tablets had been lowered, HP announced its decision to get off of the tablet market (Kendrick, 2011). The decision was upheld despite there being no company which was willing to buy the software from them. This demonstrates that the management was not committed to the project goals. Strategies that could have been used to prevent the TouchPad Tablet from failure There were many factors that participated in the failure of the HPs Touchpad Tablet. Noticeable contributions were issues with HPs management, lack of apps, the competition, and patience or lack of it (Adhikari, 2018). The main software behind HPs Touchpad was the WebOS, same technology used by our web browsers today. This was different from the software used by Apple and Google, respectively iOS software and Android. During the initial and planning phase of the project, many of those involved stated the WebOS was ahead of its time in technology and many were still trying to figure out how to properly leverage the WebOS system and integrate it with the HP Touchpad design and product requirement. The challenge of surpassing Apple or Google with inexperienced leaders and engineers to push the technology to the next level was one of the key RESCUING TROUBLED PROJECTS 5 issues (Chen, 2012). One of the strategies to fix this would have been to leverage the WebOS technology and build the required apps to ensure the touchpad would function the way it supposed to. Many of the workers who initially worked on WebOS stayed with HP because they believed in the technology they produced and believed it would provide one heck of a touchpad product. Unfortunately, once the product was introduced during the control and monitoring stages, the touchpads initial reviews were substandard. What HP should have done in this instance was give the product a chance and listen to consumer’s likes and dislikes about the product. Instead, HP decided to stop improving WebOS altogether considerably making the easy decision to stop production of the touchpad. Marketing the product was not there. HP and its marketing team failed to leverage the technology and availability of social media, which in turn is way cheaper than paying millions for marketing the touchpad via television or printed magazines (Wheibe, 2011). HP failed to utilized Facebook, Twitter, and the ever increasing popularity of people and their blogs. All of these social media avenues were available. Conclusion From the above analysis, it is evident that for the tablet project to be successful, Hewlett Packard Company needed to have monitored the market and listen to the views of the customers and conduct proper marketing. Failure to follow these strategies led to the early warning signs which were easily identifiable but nothing was done to rescue the project. The managers were also not patient in the implementation and lacked knowledge on project management where failure to be keen to the early warning signs by the project managers led to a complete failure of the whole project. RESCUING TROUBLED PROJECTS 6 References Adhikari, R. (2018). Tech News World. Retrieved from https://www.technewsworld.com/story/73154.html Chen, B. X. (2012). The New York Times, In Flop of H.P. TouchPad, an Object Lesson for the Tech Sector. Retrieved from https://www.nytimes.com/2012/01/02/technology/hewlettpackards-touchpad-was-built-on-flawed-software-some-say.html Kendrick J. (2011). How HP doomed the TouchPad to failure. Retrieved from http://www.zdnet.com/article/how-hp-doomed-the-touchpad-to-failure/ Wheibe, T. (2011). Business Development Strategies. Retrieved from https://wearedevelopment.net/2011/12/10/hp-touchpad-a-marketing-failure/ Williams, T., Jonny Klakegg, O., Walker, D. H., Andersen, B., & Morten Magnussen, O. (2012). Identifying and acting on early warning signs in complex projects. Project Management Journal, 43(2), 37-53. ...
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Final Answer

Attached.

Running Head: HEWLETT-PACKARD TOUCHPAD TABLET

Title
Student’s name
Institution’s name

1

HEWLETT-PACKARD TOUCHPAD TABLET

2

Hewlett-Packard Touchpad Tablet
The project that failed in Hewlett-Packard Touchpad Tablet was on the HP Touchpad.
HP Touchpad is a computer which can also be used as a tablet and was created by HewlettPackard. The project was launched in the year 2011, July 1st and was discontinued in the
same year on August 18. The project failed due to various reasons which include; poor
planning, improper pricing, and sabotage by competitors. Poor planning. Managers of the
project should plan themselves properly on how to carry out that particular undertaking
(Staats, Roach & Miller, 2014). The evidence of poor planning is portrayed by the short time
that the product lasted in the market whereby, the project only survived in the market for 49
days. Better planning involves having adequate resources for the project; both financial and
raw materials necessary for their product specification to ensure its successful completion.
A well-specified product or services will be able to survive in the market for a longterm even when priced high since it is worth it. Impro...

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