Assignment on Best Buy Co. Inc. Business intelligence is an umbrella term for many types of data analysis. Descriptive analytics can be used to depict current business conditions and provide new insights into the current environment. This type of analysis typically includes a dashboard with a big picture summary of data and the ability to drill down to ever increasing levels of detail. Diagnostic analytics can help to answer the question of why certain patterns exist in the descriptive data by seeking statistical correlations of cause and effect. Predictive analytics examine the historical patterns associated with descriptive analysis and the reasons for those patterns from the diagnostic analysis to predict future business activities. Predictive analytics include a combination of big data, business intelligence, and machine learning, which is a form of artificial intelligence. Prescriptive analytics are used to make recommendations based on the predictive analysis. Use the business you chose in week 1 for this assignment (which is BestBuy Co. Inc.). On the discussion board, you provided an example of the use of big data for your business(please refer to the attached file Week_1_article.docx). In this paper, you will describe additional uses. If your business has a low-cost strategy, explain how the various forms of data analytics could help to keep the costs of products and services low. (Note: companies that manufacture their own products will have a different analysis from companies that are resellers.) If your business has a differentiation strategy, explain how data analytics could help your business to continue to provide distinctive products given changing market conditions and evolving tastes. If your business has a focused strategy, explain how data analytics could help to better serve a market niche or a specific customer base. Make sure you consider where you will get the data for your analysis. You should provide examples of descriptive, diagnostic, predictive, and prescriptive analytics for your business. Please be specific. The paper should be 3 – 5 pages in APA format, not including the title and reference pages.Resources:https://emerj.com/ai-sector-overviews/ai-in-busine...

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library. Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas: Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. Relate the triple bottom line to an organization’s sustainability. Analyze consumer influence on ethical behavior in marketing. Assess the value of communicating ethical behavior to the public. Conclude how ethical issues influence legal issues in marketing.