Endorsement Case Study

Anonymous
timer Asked: Apr 10th, 2018
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Question Description

Endorsements can have an enormous effect on brand recognition and the marketing strategies that a team, organization, or brand uses to reach its target market. Research athlete endorsers and select two specific examples to compare and contrast. In 700-750 words Examine details related to each athlete endorser by summarizing the following in your paper. The athlete I have to use is Usain Bolt and his PUMA Endorsement .

1. Sport with which the athlete is affiliated.

2. Product the athlete is endorsing.

3. How much the athlete is being paid to endorse the product.

Also describe the marketing strategies employed as part of the athlete endorsement. Next, analyze the effectiveness of these strategies and each athlete endorser. Discuss the marketing challenges associated with the athlete endorser (contractual, costs, image, etc.) and the long-term effects of the endorsement deal on the team, organization, or brand. Use data and examples to support your analysis. In your final paragraph, present your opinion about which athlete endorser is most desirable for promoting the specific team, organization, or brand and justify your opinion using research findings.

Prepare this assignment according to the APA guidelines. An abstract is not required.

You are required to submit this assignment to Turnitin.

Tutor Answer

nkostas
School: UCLA

Attached.

Running head: SPORTS PERSONALITY AND BRANDING ENDORSEMENTS

Sports Personality Brands Endorsements
Institution Affiliation
Date

1

SPORTS PERSONALITY AND BRANDING ENDORSEMENTS

2

Sports Personality Brands Endorsements
The sportswear company uses endorsement as a strategy for advertising its sportswear
products to create brand recognition through famous sports personalities who commands who
commands a high degree of attention, trust, respect or awareness among the people. The sports
celebrity advertises products using their images and names to promote product or service. The
business firms hope celebrity approval may influence buyers favorably to choose the product
because they would want to emulate famous sportsperson as their role model. Additionally,
endorsements confer on brand and last quite long.
Usain Bolt is a retired Jamaican athletic sprinter and the world record holder in the
100metres, 200metres (Barrow, 2013). Additionally, he has dominated as the Olympic Games
champion the entire event he participated. According to Clarke (2016), Guinness world record
Olympic legend Usain Bolt is the fastest human on planet earth; this can argue based on the fact
that the su...

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Review

Anonymous
Good stuff. Would use again.

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