Marketing memo

User Generated

gero8870

Business Finance

Colorado Technical University

Description

Deliverable Length: 1–2 page memo (excluding cover and reference pages)

Description:

Michelle has asked you to send her a memo that explains the target market for MM’s new product. Because a global market is under consideration, she wants you and Elena to meet for an in depth discussion of the different characteristics of your target market before sending her the information.

Elena meets you for coffee the next morning to explain her reasons for advocating the global market. As you finish your discussion,

Elena stops and says,

"We've discussed a lot of different market segments to target with the new product, but the choice comes back to you," says

Elena. "What's your final decision on the target market that we should focus on? Are you going to propose that we try to market this product globally?

You sigh, knowing this is a key decision in your marketing strategy. "I appreciate our discussion today. I'm going to have to do some more research to determine the exact market and if we should go global or not."

You know Michelle is expecting a detailed description of your targeted market segment including justification for selecting the market.

  • You also need to remember to include your recommendation for or against marketing globally.
  • What are the demographic characteristics of your target market and why are they important?
  • Where is your target market located geographically and why is that important?
  • What psychographic characteristics define your target market? How do these impact your marketing strategy?
  • What behavioral characteristics are shared by your target market? Why are these important?

Unformatted Attachment Preview

Deliverable Length: 1–2 page memo (excluding cover and reference pages) Description: Michelle has asked you to send her a memo that explains the target market for MM’s new product. Because a global market is under consideration, she wants you and Elena to meet for an in depth discussion of the different characteristics of your target market before sending her the information. Elena meets you for coffee the next morning to explain her reasons for advocating the global market. As you finish your discussion, Elena stops and says, "We've discussed a lot of different market segments to target with the new product, but the choice comes back to you," says Elena. "What's your final decision on the target market that we should focus on? Are you going to propose that we try to market this product globally? You sigh, knowing this is a key decision in your marketing strategy. "I appreciate our discussion today. I'm going to have to do some more research to determine the exact market and if we should go global or not." You know Michelle is expecting a detailed description of your targeted market segment including justification for selecting the market. • • • • • You also need to remember to include your recommendation for or against marketing globally. What are the demographic characteristics of your target market and why are they important? Where is your target market located geographically and why is that important? What psychographic characteristics define your target market? How do these impact your marketing strategy? What behavioral characteristics are shared by your target market? Why are these important?
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Explanation & Answer

Please let me know if there is anything needs to be changed or added. I will be also appreciated that you can let me know if there is any problem or you have not received the work. Please let me know if there is anything needs to be changed or added. I will be also appreciated that you can let me know if there is any problem or you have not received the work Good luck in your study and if you need any further help in your assignments, please let me know Can you please confirm if you have received the work? Once again, thanks for allowing me to help you R P.S: Studypool is facing high level of traffic which may delay the downloading process. MESSAGE TO STUDYPOOL NO OUTLINE IS NEEDED

Marketing memo - Selecting the
target market
by Hal 170418-07

Submission date: 17-Apr-2018 09:17AM (UT C-0400)
Submission ID: 948395656
File name: rget_market_f or_the_commercial...


Anonymous
Excellent! Definitely coming back for more study materials.

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