Bus353 Assignment, READ DESCRIPTION BEFORE BIDDING MUST BE ORIGINAL

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timer Asked: Apr 14th, 2018
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Question description

Final Paper

Review the article “A Look at the e-Shopping Habits of U.S. and Chinese Millennials (Links to an external site.)Links to an external site.”. Then:

a. Describe how this reflects the challenges and opportunities facing the global marketer.

  • Describe at least two strategies for overcoming these challenges, and at least one strategy to seize the opportunities.

b. Based on your readings in the textbook and this article, explain how the cultural differences impact the marketing plans and tactics in the United States and China?

c.Locate at least one article on current international business news (e.g., Wall Street Journal, Forbes, Fortune) about e-shopping and/or international marketing and relate it to the case.

d. Describe the framework of analysis and research approaches that can be used to assess the opportunities presented by e-shopping globally (e.g., segmentation analysis, target market analysis). Then, address the following specific aspects of research:

  • The case study used data collected from an online survey. Review the data and describe alternative modalities for conducting large scale consumer research in today's international markets.
  • What additional method(s) would you recommend to expand on the existing data? Support your recommendation by providing an article or another case study that uses the method effectively.

e.Describe at least one legal consideration that should be addressed when marketing internationally.

The Final Paper

  • Must be eight to ten double-spaced pages (approximately 2400-3000 words) in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use APA style headings to organize the paper, as outlined in the Ashford Writing Center.
  • Must use at least four scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.


Text

Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://www.vitalsource.com


MUST BE ORIGINAL

MUST INCLUDE PLAGIARISM CHECK

MUST HAVE ACCESS TO TEXT BOOK


IF ALL OF THIS IS DONE AND I RECEIVE A "B" GRADE OR BETTER, I WILL TIP 50.00. IF YOU KNOW YOU'RE GOING TO DO A GREAT JOB YOU'LL DO THIS ASSIGNMENT AS YOU WILL RECEIVE A 50.00 TIP...

Tutor Answer

RyanTutorr
School: New York University

Attached.

Running head : E-SHOPPING BEHAVIOUR OF CONSUMERS

E-shopping behaviour of consumers
Student’s name
Course name and number
Date

1

Running head: E-SHOPPING BEHAVIOUR OF CONSUMERS

2

Abstract

The paper takes an in-depth analysis on the e-shopping behaviour of consumers, the
research methods used such as qualitative and quantitative analysis which includes use of
surveys, focus groups, interviews, observations, questionnaires among other tools. analysis
on the shop in behaviour of Chinese and use millennial is also done with an article on the
paper tries to look at this articles and the various vehicles used by you in online shopping
those that they're familiar with and those that they actually use. Aside from that, the paper
look at the legal requirements that are required in marketing internationally taking into
consideration that one has to pay the taxes levies in different countries and also look at the
imp or international property and what it protects including a company's patent rights
copyright and trademark in different countries. The article on the online shopping behaviour
of Chinese and use millennial also helps to identify the challenges and opportunities faced by
international marketers when they're marketing the goods at an international level.

Running head: E-SHOPPING BEHAVIOUR OF CONSUMERS

3

Challenges and opportunities facing the global marketer
Challenges
The first challenge is establishing which tools and vehicles to use in communicating a
message or marketing a product. The article on the e -shopping habits of the U.S.A and
Chinese millennial clearly bring out the challenge that most global marketers face and artist
the tools to use in marketing a product. According to the article the different vehicles or
other tools that help market a product at the international level is a problem marketer face.
The article breaks it down into categories like digital purchase device, passive and target
passive and targeted advertising like pop up ads emails and social media sites ads. There's
also co- produced and consumed sites like review websites, blog websites, forums and so
forth. These are just a few tools of marketing at the international level.

A global marketer is

thus unable to know which tools to use that will work effectively globally because there's a
difference in the use and familiarity of these tools in the us and china as shown in the
research. This possesses a big challenge when marketing products globally.

The second challenge is selection of appropriate target audience due to diversity of the
target audience. When a product goes global it has to accommodate people from all walks of
life in the world. From the article, the researcher looked at millennial who are of Chinese and
American origin. The millennial however do not portray use of all marketing tools and
vehicles though they are from different backgrounds and countries. Different people portray
different needs and in this case, came from different backgrounds. Diversity comes from the
age bracket, geographical and demographic positioning among other elements which
differentiate target audiences. The results on the use of the vehicles the two countries use is
clearly different because they represent different places geographically.

Running head: E-SHOPPING BEHAVIOUR OF CONSUMERS

4

Many global marketers don't know which regions to prioritise on. In the article we
see that the young millennial were taken from universities in china and some from the U.S.A
which clearly show they came from two different regions in the world so when global
marketers try to market their products it’s hard to prioritize in one regio...

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Review

Anonymous
Good stuff. Would use again.

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