Role and Impact of Social Media in PR

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Business Finance

Description

Resource: The Practice of Public Relations, Ch. 10

Review the Case "Don't Mess with the Queen of Social Media" on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.

Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.

Incorporate the principles of PR that you have learned to date.

Develop a 700- to 1,050-word recommendation as part of your response.

Use two outside references to support your points.

Format your paper consistent with APA guidelines

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Explanation & Answer

Attached.

Running head: TAYLOR SWIFT CASE STUDY

Taylor Swift Case Study
Student’s Name
Institutional Affiliation

1

TAYLOR SWIFT CASE STUDY

2
Introduction

Public relation has become a significant part of the modern society fabric and a vital tool
used by individuals and companies to interact with the members of the public and communicate
crucial information to clients, consumers and fans. Nowadays, various social media platforms
have recently been used as effective public relations tools by companies and celebrities to
promote their brands (Seitel, 2017). Taylor Swift is one of the most influential American pop
artists who has managed to effectively use her social media platforms to showcase how the latter
can be used as a useful PR tool. This paper will explore Taylor Swift’s social media strategy and
the PR recommendations that fellow artists and organizations should embrace.
PR principles engaged
There are various principles that someone or an organization must take into consideration
if they want to maintain a positive reputation to members of the public and the market. Deceit is
the worst PR mistake that an individual or a company can ever emulate (Eyrich et al., 2008).
Taylor Swift prefers to keep it real because she understands the implication...


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