Description
You will prepare sponsorship proposals for a sport organization or an endorsement deal for an individual athlete.
All materials turned in for class credit MUST be typed, double-spaced, appropriately referenced and grammatically correct. All writing assignments though may not specifically state is to be min 2 pages and 500 words, APA formatted, not to include title, abstract, conclusion, reference and appendices (if required) pages. Upon completion, save and upload.
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This is the assigneent
SPONSORSHIP PROPOSAL
You will prepare sponsorship proposals for a sport organization or an endorsement deal for an individual athlete. The proposal is to be typed, double-spaced using 12- point font, APA formatted. Proper grammar, spelling and punctuation are essential for full points. Include a 5-page PowerPoint to go along with your letter.
Use the following outline as a guide:
I. Description of the Organization, product or athlete a. Purpose
b. Date of Event (if necessary) c. Location
d. Activities
II. Description of the target audience a. Size
b. Demographic characteristics c. Psychographiccharacteristics d. Geographiccharacteristics
e. Behavioralresponse
III. Benefits included in the sponsorship agreement a. Exclusivity
b. Media packaging
c. Signage
d. Entertainment
e. Merchandiserights f. In-kind
g. Internet
h. Opportunitiesforleveraging
IV. What will be the sponsor’s obligations
a. Fees
b. In-kind
c. Otherobligations
V. Post-event assessment
a. Measuringcustomerawareness
b. Measuringsaleswithingeographicalarea c. Opportunitiesforgrowth
Explanation & Answer
Review
Review
