1 Part 1 – Background In recent years, the retail industry has been constantly impacted by online e-commerce platforms. This digital shift presents both opportunities and challenges for traditional brick-and-mortar retailers. While e-commerce has grown significantly, offline retailers are facing increasing competition and changing consumer expectations. In order to remain competitive and thrive in this changing environment, offline retailers must explore strategies to leverage the power of online platforms and apps to increase revenue. The traditional offline retail business model relies heavily on physical storefronts and has limited exposure to the vast online marketplace. Many offline retailers do not realize the potential benefits that online platforms and apps can bring. In addition, they often struggle to adapt to new technologies and may lack the resources or expertise to develop and implement an effective digital strategy. Online platforms and apps can provide retailers with more revenue and cost savings by creating an omnichannel experience. They can provide retailers with the tools to engage customers before, during and after their visit to the store and can be linked to existing supply chains. These digital solutions can facilitate personalized marketing, real-time inventory management and convenient payment methods. Online platforms and apps also collect data on customer 2 preferences and behaviors, enabling retailers to make timely decisions and optimize the direction of their operations. Research in this area is critical as it can benefit a wide range of stakeholders. By effectively utilizing online platforms and apps, offline retailers can increase revenue and become more competitive. Consumers can enhance their shopping experience and use a combination of online and offline methods to purchase desired items. In addition, technology companies and developers can find new opportunities for innovation and growth by creating and supporting digital solutions that are tailored to the needs of offline retailers. Part 2 - Concept The concept of this study is to explore how offline retailers can capitalize on the potential of online platforms and applications to increase revenue. This involves creating a digital platform that complements the physical store and provides customers with a seamless shopping experience regardless of the channel they choose. By harnessing the power of online platforms and apps, retailers can reach a wider audience, increase customer engagement, and ultimately increase sales. Adopting online platforms and apps can provide retailers with the following advantages: Expanded Reach: Retailers can tap into the online marketplace to reach customers who prefer to shop online or are geographically distant from brick-and-mortar stores. 3 Personalization: These digital tools enable retailers to tailor marketing campaigns and product recommendations to customer preferences and behaviors to increase sales and customer loyalty. Real-time inventory management: Retailers can optimize inventory levels and reduce overstock and out-of-stocks to maximize revenue. Convenience: Customers can enjoy a more convenient shopping experience by browsing products, checking prices and making purchases from their mobile devices. Data insights: Retailers can collect valuable data about customer interactions to help them refine their strategies and improve the overall shopping experience. Understanding the potential of these technologies and their implementation strategies and challenges is critical to the success and growth of offline retailers. Part 3 – question In order to investigate the effectiveness of utilizing online platforms and apps to increase offline retail revenues, the following research questions were posed: How can offline retailers integrate and leverage online platforms and applications to maximize revenue generation while improving customer satisfaction? 4 This research question aims to address multiple aspects of offline retail operations, starting with the need to convert offline data to online data and to clearly compare offline and online data. It is important to consider not only revenue growth, but also the impact on customer experience. By solving this problem, this study can successfully transform offline retailers into a combined online and offline business that maximizes profitability and customer base. References E Commerce and the Disruption of Brick and Mortar Retail. (2023, December 22). Fastercapital.Com. https://fastercapital.com/content/E-commerce-and-the-Disruptionof-Brick-and-Mortar-Retail.html 1 Problem Statement Consumer shopping habits are changing today, with more and more people preferring to shop online rather than in brick-and-mortar stores. This consumer trend is expected to continue beyond the increase in popularity caused by the 2020 pandemic, rendering brick-and-mortar retailers to need to change their business processes to remain viable. (Gina, K. N. 2021) With the growth of e-commerce platforms and the convenience of online shopping, the retail industry is undergoing a digital transformation that presents both opportunities and challenges for traditional brick-and-mortar retailers. The challenge at hand is how offline retailers can effectively leverage online platforms and apps to maximize revenues and improve customer satisfaction in a changing consumer landscape. Purpose of the Study The purpose of this study is to investigate and provide insights into how offline retailers are strategically utilizing online platforms and applications to maximize revenues, improve customer satisfaction, and remain competitive in the changing retail landscape. By increasing online channels, brick-and-mortar retailers are exposed to a larger potential market, and retailers collect 2 consumer ratings as well as spending trends from online platforms (Ye et al., Y. 2022, July 21). This is invaluable data for retailers who are transforming and growing. Research Questions How can offline retailers leverage online platforms and apps to improve customer satisfaction while maximizing revenue? What are the key strategies for converting and comparing offline and online data to enhance the retail experience and maximize profits? Significance of the Study The overall significance of this study is to provide valuable insights and practical recommendations for offline retailers to capitalize on the potential of online platforms and apps to thrive in the digital age. This study will benefit offline retailers in terms of increasing revenue, enhancing customer experience, and helping consumers enjoy more convenient shopping options. The results of this study are expected to be a valuable resource for retail management and stakeholders, helping them make informed decisions and bridge the gap between traditional and digital retail formats. How brick-and-mortar retailers should capitalize on opportunities to increase profits and gain competitive advantage is the main significance of our study. (Harri, H., Charlotte, W., & Aaron, D. 2020, November 29) 3 Reference Gina, K. N. (2021). Brick-and-Mortar Retail Stores Disappearing in the Digital Age: Marketing Strategies for Sustainability. Proquest. https://www.proquest.com/openview/cb1d4261d30f2b798978b998aedbecec/1?pqorigsite=gscholar&cbl=18750&diss=y Ye, F., Liang, L., & Tong, Y. (2022, July 21). Impacts of Online Reviews on Brick-and-Mortar Stores’ Omnichannel Retail Strategy. Ieeexplore. https://ieeexplore.ieee.org/abstract/document/9835711 Harri, H., Charlotte, W., & Aaron, D. (2020, November 29). Business Model Opportunities in Brick and Mortar Retailing Through Digitalization. Trepo. https://trepo.tuni.fi/handle/10024/128128 Reference 1. Arce-Urriza, M., Cebollada, J. & Tarira, M.F. (2017, Feb 01) The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers. Information Systems and e-Business Management. 15(1), 69–87. This study evaluates the differential effect of price promotions on brand choice across the offline and online channels of a grocery retailer. We use scanner data to analyze the purchasing behavior of orange juice of a sample of multichannel customers of a large European grocery chain selling across offline and online stores. We find that promotions have a higher impact on offline than in online purchases… The research investigates consumer responses to price promotions in online and offline grocery shopping. Findings on orange juice purchases and price promotions indicate that multichannel shoppers exhibit greater sensitivity to offline promotions than online ones. In contrast, high-frequency shoppers are more responsive to promotions overall. Retailers can tailor strategies for various products accordingly, potentially benefiting from this knowledge. The article was selected to assess the potential advantages for offline retailers transitioning to online platforms. 2. Aiolfi, S, & Eduardo, S. (2017 Dec). The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach. International Journal of Business and Management. 13(1), 85-109. The rise of the Internet, mobile technologies and digital disruption have changed the retail business as well as the implementation of the levers of retail mix and the behavior of shoppers. Online channel has become an appealing channel where retailers can sell their products and services…. The research delves into the development, advantages, and obstacles of omnichannel retailing, highlighting the transition from multichannel to omnichannel strategies. It underscores the significance of prioritizing customer-centricity, fostering loyalty, and enhancing engagement to achieve a smooth cross-channel shopping journey. Central themes encompass integrating online and offline operations, the influence of mobile technology, and the necessity for inventive loyalty initiatives. I need to explore industry- specific methodologies for implementing omnichannel practices and addressing emerging challenges to refine further the theoretical framework and strategy for the future of omnichannel retailing. 3. Brian, R., Gonca, S., Alejandro, Z, & Dinesh K, G. (2022 Mar). Online and offline retailing: What we know and directions for future research. Greenwich: Elsevier Inc. Vol.98 (1), 152-177. The fast-paced growth of e-commerce is rapidly changing consumers’ shopping habits and shaping the future of the retail industry. While online retailing has allowed companies to overcome geographic barriers to selling and helped them achieve operational efficiencies.... The article centers on consumer behavior contributing to business losses and examines the repercussions of returns within an omnichannel framework. While accepting returns can mitigate consumer-perceived risk and boost product purchases, it is essential to exercise caution regarding the volume of returns. This caution stems from the observed positive correlation between product returns and the future value of customers to the business. Consequently, the primary goal of the selected article is to navigate towards striking a balance in different policies to optimize business outcomes. 4. Basak, S., Basu, P., Avittathur, B, & Sikdar, S. (2017 Nov). A game theoretic analysis of multichannel retail in the context of “showrooming”. Research Journal of Applied Sciences, Decision Support Systems. 10(3), 34-45. “Showrooming” as a market phenomenon in multichannel retailing has grown in importance over the last few years. Consumers nowadays use the brickand-mortar store to research about a product before purchasing it online. This leads to the offline stores being converted into… The paper delves into how the "showroom effect" affects retailers, proposing optimal pricing and a hybrid click-and-mortar strategy. It analyzes market dynamics, pricing, and selling strategies in both traditional and e-tailing. Key insights relate to leveraging pricing power and recognizing market potential. Future research should explore strategic consumer behavior, dynamic game theory, and channel integration outcomes. I learned how to understand showrooms, effective pricing strategies, the importance of the hybrid retail model, market dynamics, and potential future research directions in retail. 5. Gallino, S, & Antonio Moreno. (2014 Apr 16) Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information. Management Science 60(6):1434-1451. Using a proprietary data set, we analyze the impact of the implementation of a “buyonline, pick-up-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can be explained by two simultaneous phenomena: (1) additional store sales from customers who use the BOPS functionality and buy additional products in the stores… The article delves into the impact of integrating online and offline channels in the retail industry, focusing on the Buy Online, Pick Up Store (BOPS) strategy. The article shows that implementing BOPS has led to a decline in online sales and increased store sales and foot traffic. This increase is attributed to cross-selling effects and the rise of consumers' "research online, purchase offline" (ROPO) behavior. Based on this research, we can assess the significance and inevitability of adopting a multichannel strategy. By citing the BOPS strategy, the impact of such initiatives can be effectively measured. Additionally, it helps recognize the operational challenges associated with integrating multichannel and facilitates data analytics to refine inventory management across online and offline platforms. 6. He, B., Gupta, V, & Mirchandani, P. (2021). Online selling through O2O platform or on your own? Strategic implications for local Brick-and-Mortar stores. Omega: The Internation journal of management science. 103(2), 1-13. Local brick-and-mortar (B&M) retail stores have traditionally served customers only in a proximal geographic area with their existing operations from a physical store. Emerging online-to-offline (O2O) third-party platforms allow the local B&M stores to increase their consumer base by offering online ordering and delivery services (which we refer to as platform mode). To implement online retailing, a store can also choose to…. Drawing from insights from this article, I can devise targeted initiatives to leverage showroom effects and implement differentiated pricing strategies. This newfound understanding is invaluable for future endeavors, enabling me to optimize distribution channels, refine dynamic pricing mechanisms, and enhance profitability within omnichannel retailing. 7. He, B., Mirchandani, P., Qichao, S, & Yang, G. (2021 Oct). How should local Brick-and-Mortar retailers offer delivery service in a pandemic World? Self- building Vs. O2O platform. Transportation Research. Part E, Logistics and Transportation Review. 154. The Covid-19 pandemic has dramatically changed consumer purchase behavior, and the “stay-at-home order” policy has altered the operations of brick-and-mortar (B&M) retail stores. These changes have induced local B&M retailers to start online retailing with home delivery as an added option. B&M retailers can choose to offer online retailing on their own (referred to as self-building mode) or via a third-party online-to-offline (O2O) platform (referred to as platform mode). This paper investigates how the interplay between capacity, pricing, and online retailing mod… The research examines the strategic approach of an offline retailer upon establishing its online platform, taking into account factors such as margins, demand patterns, capacity optimization, and commission structures. This shift towards prioritizing the online platform has provided valuable insights for my future endeavors, particularly in tailoring policies based on varying periods and geographical regions. Similar considerations can be applied to setting optimal retail prices and delivery charges, particularly in navigating challenges posed by events such as the COVID-19 pandemic. 8. Hübner, A., Holzapfel, A., Kuhn, H & Obermair, E. (2019 Oct 16). Distribution in Omnichannel Grocery Retailing: An Analysis of Concepts Realized. Operations in an Omnichannel World. 283-310. The advent of grocery sales via online channels means that former bricks-andmortar retailers need to construct efficient but also customer-oriented omnichannel distribution concepts if they want to compete online. As the general understanding of such bricks-and-clicks logistics systems for grocery is still limited, the purpose of this chapter is to analyze the distribution concepts used to serve customers across channels and… This post explores distribution strategies tailored for omnichannel grocery retailing, highlighting three primary approaches: store fulfillment, online distribution centers, and integrated distribution centers. In crafting a logistics strategy for transitioning offline retail to an e-commerce platform, it is imperative to thoroughly assess factors such as transportation costs, customer preferences, and operational efficiencies. By carefully considering these variables, it becomes possible to devise an optimized approach for order processing that maximizes resource utilization and overall benefits. 9. Iglesias-Pradas, S, & Acquila-Natale, E. (2023). The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail. Journal of Theoretical and Applied Electronic Commerce Research. 18(1) 656-667 Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail. To do so, we explore the different areas of interest … The article underscores the significance of sustainability and efficient supply chains in retail operations, highlighting the pivotal role of emerging technologies like artificial intelligence and blockchain in reshaping industry strategies. It emphasizes that these cutting-edge technologies bear immense implications for my ongoing research endeavors and help identify promising avenues for future research and development efforts. 10. Kiczmachowska, E. E., de Pourbaix, P., & Jemielniak, D. (2023). Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices. Marketing of Scientific and Research Organizations. 28(2), 1–16. The purpose of this article is to present the practice of price differentiation in multichannel sales conditions. The study reviews the literature on channel pricing policy. The authors set a goal to study the practices of retailers operating in online and offline channels in Poland in terms of price differentiation between channels. Using the example of the EMPIK and SMYK chains, price differences between online and offline channels were analysed for several 100 products …. The article delineates price differentiation strategies across channels employed by the top two out of twelve retailers in Poland. It reveals that highly profitable retailers often offer more significant discounts for non-unique products, whereas their most profitable items are unique. This insight informs my future research focus, primarily on technologically advanced retailers or those offering products with no direct substitutes. 11. Lynch, A. J. (2020). The Next Chapter for Brick-and-Mortar Retail. American Bankruptcy Institute Journal, 39(9), 36–63. In 2019, online sales was 11 percent of total retail.2 A substantial portion of online sales are made through omnichannel brick-and-mortar retailers, making the "Amazon factor" less than 11 percent. * The U.S. has more retail space per capita than any other developed country, 1.4 times the secondhighest country (Canada), and five times that of Japan… The article delves into the ramifications of significant events since 2017 on the retail industry's landscape, predicting ongoing challenges many large retail chains face stemming from their limited experience in transformative efforts. Armed with this foresight, I aim to formulate tailored strategies to address these challenges and explore avenues to navigate the precarious circumstances across various industries. 12. Mehra, A., Kumar, S, & S. Raju, J. (2017). Competitive Strategies for Brick-andMortar Stores to Counter “Showrooming”. Management Science 64(7). 30763090. Customers often evaluate products at brick-and-mortar stores to identify their “bestfit” product but buy it for a lower price at a competing online retailer. This free-riding behavior by customers is referred to as “showrooming,” and we show that this is detrimental to the profits of the brick-and-mortar stores. We first analyze price matching as a short-term strategy to counter showrooming. Price matching allows customers to purchase a product from the store for less than the store’s posted price, so one would expect the price matching… The article examines the risks posed by the showroom effect on brick-and-mortar retailers and the implications of return policies. It underscores the importance of mitigating these risks, prompting careful consideration. I selected this article because it is crucial to assess whether offline retail stores can maintain profitability when establishing a new platform. Moreover, allocating excessive resources to unfamiliar areas at the expense of consolidating existing operations may lead to business failure or bankruptcy. Therefore, prudent decision-making is essential to sustain business viability and success amidst evolving market dynamics. 13. Pozzi. A. (2013, Dec 10). The effect of Internet distribution on brick-and-mortar sales. The Rand Journal of Economic. 44(3), 569-583 I examine the introduction of an online shopping service by a large supermarket chain also operating a network of brick-and-mortar stores. The establishment of the Internet channel led to a 13 percent increase in overall revenues, with limited cannibalization of traditional sales. I study the mechanisms underlying this result, focusing on two areas. First, I demonstrate the importance of the reduction …. The paper examines the utilization of the Internet for distribution by a large chain of stores. It reveals a significant surge in online sales, juxtaposed with a decline in in-store sales. The study unveils that online sales contribute to an overall revenue increase by leveraging household and store-level data and employing instrumental variables to tackle endogeneity issues. Furthermore, it elucidates consumer behavior patterns and market competition dynamics. Notably, the analysis indicates consistent pricing policies postlaunch, facilitating firms' progression toward profit maximization. These findings underscore the burgeoning importance of data, suggesting that integrating online and offline data will be pivotal for uncovering insights into profit and loss drivers in the future. 14. Roggeveen, A.L, & Sethuraman, R. (2020 Jun) How the COVID-19 Pandemic May Change the World of Retailing. Journal of Retailing, 96(2):169–71. Wow! The world has changed dramatically in just a few months with the spread of the novel coronavirus, COVID-19. This pandemic has altered people's lives and wreaked havoc on the global economy. While the long-term effects of COVID-19 are yet to be determined, its immediate impact on retailing is significant. Retailers of essential... The paper delves into consumer behavior and retail strategy, particularly addressing challenges encountered by primary and non-essential retailers, focusing on their adaptation to online platforms. Key insights encompass pricing dynamics, consumer perceptions, and the influence of payment mechanisms on pricing strategies. By engaging with this paper, I aim to gain insights into prevailing government regulations, consumer attitudes, and policies concerning the proliferation of e-commerce. This deeper understanding will enable me to refine my comprehension of policy aspects and devise strategies that foster market stability, safeguard consumer rights, and support businesses' sustainability without causing disruptive impacts. 15. Su, X; Gu, R.Z., Han, G.J., Choi, D. (2017). Interaction Data Detection System to Upgrade Brick and Mortar Shops: Metrics Allow Offline Shops to Compete with Online Retailers. IEEE Consumer Electronics Magazine, 6(4), 57-63. The dramatic growth in online business has had a strong impact on brick and mortar shops because of the convenience and efficiency of online transactions. Online retailers can easily predict product sales trends by analyzing the interaction data gathered when customers explore web advertisements, save product items in e-carts, and make purchases. However, in the case of brick and mortar shops, an efficient scheme to assist retailers in obtaining useful information to predict product sales trends is absent… The article proposes an Interaction Data Detection System (IDDS) to enhance brick-andmortar stores' competitiveness vis-à-vis online retailers. Leveraging Radio Frequency Identification (RFID) technology, IDDS discerns customer interactions with products in offline stores, categorizing behaviors into actions such as picking up, examining, or trying on items. I intend to evaluate the efficacy of IDDS in addressing challenges inherent to brick-and-mortar retailing within specific product categories, particularly in expansive retail environments and complex product assortments. By doing so, IDDS may effectively mitigate the limitations of online platforms, thereby enhancing the overall customer shopping experience. 16. Shi, M., Zhou, J., & Jiang, Z. (2019 June 5). Consumer heterogeneity and online vs. offline retail spatial competition. Frontiers of Business Research in China, Springer 13(1), 1-19. This paper develops a game-theoretic spatial model featuring consumer heterogeneity in online vs. offline retailers’ spatial competition. We find that consumers’ browse-and-switch behavior intensifies the competition because both offline and online retailers’ price and profit decline when the behavior occurs, but it is not necessarily a threat to offline retailers especially when the product relates more closely to... The article describes the challenges associated with the online channel in a hybrid retail environment, emphasizing the waning importance of price as the sole determinant of market direction. The article emphasizes the critical role of understanding consumer behavior in developing retailer strategies. Based on the insights provided, I can continue exploring online platforms' drawbacks, thereby illuminating the integral value of offline retailers in retailing. 17. Timoumi, A., Gangwar, M, & Mantrala, Murali K. (2022 Mar). Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research. Journal of Retailing 98(1), 133-151. The authors review 50 empirical retailing research papers that have appeared over the last 20 years to take stock of what we know, need to know better, and do not know yet about within-retailer cross-channel effects of omnichannel retail marketing strategies on (a) consumer responses over their purchase journeys, i.e., online and/or offline search, purchase intention, frequency, amount, returns, loyalty, and (b) the retail firm…. The research delves into cross-channel effects within omnichannel retailing, leveraging insights from over two decades of empirical studies. It highlights strategies like "clicks to bricks" and "enhancing the mobile channel," emphasizing the imperative of integrating online and offline channels. Furthermore, it underscores the significance of adapting to emerging technologies such as artificial intelligence and the Internet of Things. Armed with this knowledge, I aim to develop a platform to facilitate offline retailers' success across multiple channels by enabling seamless integration, leveraging mobile capabilities, and harnessing cutting-edge technologies to enhance customer experiences and operational efficiencies. 18. Tsunoda, Y, & Zennyo, Y. (2021 Jun 29). Platform Information Transparency and Effects on Third-Party Suppliers and Offline Retailers. production and operations management, 30(11), 4219-4235. We examine a model in which a supplier sells products through an online platform and an offline retailer under conditions of demand uncertainty. The actual demand potential can be observed (or predicted accurately using rich sales data) by the platform and retailer, but not by the…. This research investigates the influence of information transparency on third-party suppliers and offline retailers operating on online platforms. Through simulations of decision-making processes involving sales formats, commission rates, and data sharing, the study unveils the repercussions of demand data transparency on margins and sales strategies affected by demand uncertainty. It reveals that conditional information sharing heightens the likelihood of the agency model benefiting the platform while offline retailers experience adverse effects. These insights prompt further exploration into the implications of pre-commitment in sales formats and the incentives for information sharing among stakeholders. 19. Uswatun Khasanah, A., Karin Rizkiawan, I., Hadi Utomo, F., Yuniarti, U, & Sari Dewi, M. (2023). Consumer Behavior in Omnichannel Retail. International Journal of Management Science and Information Technology, 3(2), 245–249. Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research… This research underscores the qualitative data analysis process pertinent to omnichannel retailing, emphasizing critical methods and steps for data collection and presentation. It concludes by accentuating the complementary roles of online information gathering and offline product validation. By incorporating the insights from this article, I fortify my theoretical framework, enriching it with additional background knowledge and case illustrations. This enhanced understanding enables me to offer valuable insights into shopper preferences and the strategic considerations of retailers. 20. Wassan, S., Gulati, K., Ghosh, A., Rafiqi, I.S., Mammani, B.S, & Tabbassum, S. (2022). Impact of digitalization on retailers and its future trends. Materials Today: Proceedings, 51(1), 803-809. People in today's world are getting used to buying the products they need to shop online. They don't need to go much more than beyond to shop online. They can easily access online stores or put mobile devices in place and arrange what you want. Our research is about online vs offline purchasing preference. What customers prefer to buy online or offline? And also, we demonstrate… The article underscores the burgeoning influence of the Internet. It provides robust data indicating that online retail is poised to surpass offline retail, with online sales taking the lead in the market. Leveraging this article's insights, I can strategize effectively regarding ebusiness growth and retail trends. Additionally, it has empowered me to mitigate the unpredictability of market behavior by leveraging data and implementing regulations to govern e-commerce platforms and brick-and-mortar retailers. Chapter 1 – Introduction Background The main objective of this chapter is to make an argument for why you want to do the study. Why is it important? Who is your target audience for the results of this study? Note the paragraph indentation of .5” and the rest of the paragraph markings for each chapter of your proposal. Click on Paragraph tab above in order to view those perimeters Be sure to use citations that refer to your references. Problem Definition While the problem statement is just one sentence, it should be accompanied by a few paragraphs that elaborate on the problem. The paragraphs could cover present persuasive arguments that make the problem important enough to study. They could include the opinions of others (politicians, futurists, other professionals); explanations of how the problem relates to business, social or political trends by way of presentation of data that demonstrates the scope and depth of the problem. Be sure to use citations that refer to your references. Problem Statement A problem statement is the description of an issue currently existing which needs to be addressed. It provides the context for the research study and generates the questions which the research aims to answer. The statement of the problem is the focal point of any research. A good problem statement is just one sentence (with several paragraphs of elaboration). Be sure to use citations that refer to your references. Purpose of the Study The purpose of this study is to… Explain the goals and research objectives of the study as it related to the problem statement within your study.. Research Questions The study will attempt to answer the following research questions. 1) 2) Narrow the purpose statement to research questions. ◦ Specific questions worded as: How or What? ◦ What do you want answer? How do you want to answer it? Significance of the Study The overall significance of this study is to … This is the last place you have to wrap up your chapter 1 and stipulate the target audiences that would benefit from your study and its importance to them. Be sure to use citations that refer to your references. This study could serve as a … It is important to note that … Chapter 1 – Introduction Background The main objective of this chapter is to make an argument for why you want to do the study. Why is it important? Who is your target audience for the results of this study? Note the paragraph indentation of .5” and the rest of the paragraph markings for each chapter of your proposal. Click on Paragraph tab above in order to view those perimeters Be sure to use citations that refer to your references. Problem Definition While the problem statement is just one sentence, it should be accompanied by a few paragraphs that elaborate on the problem. The paragraphs could cover present persuasive arguments that make the problem important enough to study. They could include the opinions of others (politicians, futurists, other professionals); explanations of how the problem relates to business, social or political trends by way of presentation of data that demonstrates the scope and depth of the problem. Be sure to use citations that refer to your references. Problem Statement A problem statement is the description of an issue currently existing which needs to be addressed. It provides the context for the research study and generates the questions which the research aims to answer. The statement of the problem is the focal point of any research. A good problem statement is just one sentence (with several paragraphs of elaboration). Be sure to use citations that refer to your references. Purpose of the Study The purpose of this study is to… Explain the goals and research objectives of the study as it related to the problem statement within your study.. Research Questions The study will attempt to answer the following research questions. 1) 2) Narrow the purpose statement to research questions. ◦ Specific questions worded as: How or What? ◦ What do you want answer? How do you want to answer it? Significance of the Study The overall significance of this study is to … This is the last place you have to wrap up your chapter 1 and stipulate the target audiences that would benefit from your study and its importance to them. Be sure to use citations that refer to your references. This study could serve as a … It is important to note that … 
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