Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy, including a discussion of the following questions:

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Business Finance

Management in International Business


800–1,000 words

  1. How do management practices, HR policies, and strategy decisions differ between multinational companies and local companies?
  2. Identify some cultural, legal, political, and financial issues this multinational company may have based on their environment.
  3. What sort of international orientation does it have?
  4. Do you think it is ethno-, poly-, or geocentric?
  5. What were the decision factors for the locations it chose to expand in?
  6. Did it have the core capabilities to succeed in those markets?
    1. Think about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.
  7. If you were going to compete with this company what would you use as an international marketing entry strategy (licensing, franchising, exporting, joint ventures, etc.) and justify your answer
  8. Define what a value chain dispersal and integration strategy is, and then describe how the strategy is organized around it.

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Explanation & Answer

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International Strategies

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American Express Company
International strategy
Many international organizations in this modern period have adopted various methods of
management and supervision to promote business and improve their competitive advantage in
the market. Organization culture is essential in running of business activities; it defines the
structure, the objectives, mission, and vision of the firm. In this case, the paper will discuss one
of the leading travel company in the world; American Express Company. The company was
founded more than twenty years ago, and it has been able to compete with global organizations.
The company has been trading in travels and sale of tickets, issuing of cards, parcels and
adventure destinations. The pressure for travel has increased in which led to a demand for better
services; there has been a need to streamline the cost and international regulation strategies that
have been difficult.
American Express Company meets the set criteria that define a creative organization
because the firm has been able to identify and show shifts from outside in to inside out by reoptimizing the available resources in accepting the inherent risk involved. Creative culture in this
organization can be defined by its effectiveness and safety, energetic costs. The firm leaders have
created a balance between realism and set ideas. America Express develops a sustainable
business with improved operations that lead towards new changes. Multinational company
policies and local company policies differ due to their operating environment. The international
company faces new foreig...

Really great stuff, couldn't ask for more.


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