Marketing report I have a draft of the report Element 011 Title: 3,000 word report TASK: FOCUSING ON THE SAME CHOCOLATE CONFECTIONERY BRAND OF YOUR CHOICE, YOUR TASK IS PREPARE A 3,000 WORD REPORT TO ANALYSE THE EXTERNAL ENVIRONMENT OF THE COMPANY, IDENTIFYING OPPORTUNITIES IN THE UK MARKET THAT THEY CAN ACT UPON - AS WELL AS THE THREATS THAT THEY NEED TO AVOID - FINALLY PROPOSING A NEW (OR MODIFIED OR EXTENDED) PRODUCT OR SERVICE FOR THE BRANDS PORTFOLIO. Element 011 marking criteria: External Evaluation (60% of the marks) External analysis of two of the sub-markets within the chocolate industry (use the brief to help you identify these sub-markets). Using appropriate marketing models, such as PEST, Porters Five Forces- Benchmarking, competitor analysis. Recommendation (40% of the marks) Taking into account the internal and external analyses conducted, recommend a new product or service (or modification/improvement or expansion of an existing product/service) for the company. Using appropriate marketing models such as SWOT, product portfolio analysis. Discuss the following: - The justified details of the new proposed product/service- The opportunity this is responding to- The target market- The marketing activities best suited to reaching the intended target audience/s and how it will make the product or service relevant to society today

Due Week 3 and worth 210 points Note: Refer to scenarios and readings from previous weeks in order to complete this assignment. Imagine that you just created a new start-up company. You want to compete in the growing industry of drone navigation systems. VectorCal is the only major company in the field. You also want to be a leaner, faster version of a company that you view as being too slow and costly. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a two to three (2-3) page paper in which you:Describe the new start-up company that you have created. Include in your description the nature of your company, its mission and vision, your company’s product, an analysis of your staff, and your target clientele.Criticize VectorCal’s forecasting method. Determine the appropriate forecasting approach for your company. Provide a rationale to support the determination.Suggest the semi-variable, allocated, and indirect costs that you should address in the start-up phase of your company. Provide a rationale to support the response.Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Your assignment must follow these formatting requirements:This course requires use of new Student Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:Determine the characteristics of government contracting that affect pricing and what is considered fair and reasonable pricing.Outline the process to forecast the likely price of an acquisition, calculate semi-variable costs, and allocate direct and indirect costs.Use technology and information resources to research issues in cost and price analysis.Write clearly and concisely about cost and price analysis using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

After watching the speeches, “First World Problems” and “ How Guinea Pigs Help Autistic Children” in the unit resources, critique the effectiveness of each speaker’s organization and delivery. How did the choices made by the speaker impact the level of engagement you had with each speech?Some areas to comment on are: an engaging introduction, smooth transitions, credible evidence to support main ideas, concise conclusion with memorable ending, varied tone of voice, eye contact and other body language.https://youtu.be/AqVzBYw5l58https://youtu.be/tcItVu1pCf4