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I attached a file that has the outline and the references . please follow the outline carefully and use all the references.

and other file has the instruction please follow the instruction carefully

and (Please ensure you can provide examples and show the difference of a campaign without social media and one with)

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The general Idea: Keeping in touch with the latest developments in the IT industry and practice is a key for grounded and relevant research. As managers it is important to know how to research and evaluate not just current technologies but also those in the pipeline.. You are required to demonstrate your expertise by the following: (1)create a Research report – format may vary dependent on topic (2)Research paper (A robust research paper will have no less than 15 pages of content). Bibliography must adhere to proper research format. Be prepared to present your topic. In general an overview of your topicIntroduction, why this topic is important to business? The presentation should provide sufficient details on the concepts. The presentation of your topic should include historical background information that all users should understand a list of key players, future trends etc.,, How much resources are companies spend or projected to spend on this topic? What are the implications to business and society at large? Business case for adopting this technology, Your insights, takeaways, recommendations, etc. Give a list of sources where the audience can find more information i.e. full citations (website name, URL, date visited) Each student should conduct original research and references from both academic and popular press. YOU MUST USE ACADEMIC SOURCES, there should be at least 10 references. The best sources for finding research journals is from ABI/INFORMS or EBSCO databases in the library. YOU MUST USE SOME ACADEMIC SOURCES. I find Google scholar to be very useful when conducting research. 1 How Social Media Shape Political Campaigns 2 How Social Media Shape Political Campaigns Introduction The potential of new media to shape public opinions about major issues in our society is undoubtedly greater than the ones mainstream platforms had before the emergence of the new ones. Digital communication platforms had redefined every aspect of the structures and systems for engaging citizens in the development of their society since their prominence are dependent on ease of access and distribution capability. While new media such as social media platforms have become avenues for socioeconomic and cultural changes, their role in the operation of the processes and creation of the strategies used in the political landscape is considered most profound. Facebook and Twitter are communication channels for the distributing information to the electorate thereby making them the primary tools for the campaign projects of politician. Therefore, this research would examine the models that political parties have leverage the power and influence of social media to increase voter engagement and participation in ways that increase their chances for victory at the polls. It will argue that the distinguishing features of this new media are the part of the reasons why traditional ones are restructuring their strategies to remain relevant in the current and future dispensation. I. Overview of the relationship between media and politics A. The approaches used by traditional media to engage politicians, political organizations, and the electorate. B. How information of major political issues and agendas are disseminated by the media II. The emergence of social media platforms as the drivers of new media 3 A. The various elements of social media B. How these elements are used for communication C. Impact of social media on the development of public opinion and discussions III. Social media and its influence on political campaigns A. The use of political microblogging for communication B. Social network sites and availability of public content C. Political blogs and campaign agendas. IV. The effect on social media on voting behavior A. The elements of the behavior of the electorate B. The imperatives of controlling voting behavior for political success C. Issues associated with the use of social media for political campaigns V. Social media and campaign finance in the United States A. Community actions B. The legality of using social media platforms for generating funds for political campaigns C. Approaches for the effective use of social media platforms for political campaigns D. The future role of new media in shaping the methods for political campaigns VI. Conclusion 4 References Anstead, N., & O'Loughlin, B. (2015). Social media analysis and public opinion: The 2010 UK general election. Journal of Computer‐Mediated Communication, 20(2), 204-220. Apuke, O. D., & Apollos, I. N. (2017). Public Perception of the role of Facebook usage in Political Campaign in Nigeria. International Journal of Community Development & Management Studies1, 1-18. Bright, J., Hale, S. A., Ganesh, B., Bulovsky, A., Margetts, H., & Howard, P. (2017). Does Campaigning on Social Media Make a Difference? Evidence from candidate use of Twitter during the 2015 and 2017 UK Elections. arXiv preprint arXiv:1710.07087. Biswas, A., Ingle, N., & Roy, M. (2014). Influence of social media on voting behavior. Journal of Power, 2(2), 127-155. Dutta, N., & Bhat, A. K. (2016). Use of Social Media for Political Engagement: A Literature Review. Harris, K., & McCabe, A. (2017). Community Action and Social Media. Third Sector Research Centre Working Paper 139 McElwee, L., & Yasseri, T. (2017). Social Media, Money, and Politics: Campaign Finance in the 2016 US Congressional Cycle. arXiv preprint arXiv:1711.10380. Owen, D. (2011). Media: the complex interplay of old and new Forms. New Directions in Campaigns and Elections/Medvic SK (ed.). NY: Routledge, 145-162. Stieglitz, S., & Dang-Xuan, L. (2013). Social media and political communication: a social media analytics framework. Social Network Analysis and Mining, 3(4), 1277-1291. Vaccari, C., Valeriani, A., Barberá, P., Bonneau, R., Jost, J. T., Nagler, J., & Tucker, J. A. (2015). Political expression and action on social media: Exploring the relationship 5 between lower-and higher-threshold political activities among Twitter users in Italy. Journal of Computer-Mediated Communication, 20(2), 221-239. Vonderschmitt, K. (2012). The Growing Use of Social Media in Political Campaigns: How to use Facebook. Twitter and YouTube to Create an Effective Social Media Campaign. Brunello, A. R. (2015). Politics, Ethics and Capital Punishment in America. ...
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henryprofessor
School: Cornell University

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Running head: SOCIAL MEDIA AND POLITICAL CAMPAIGN

How Social Media Shape Political Campaigns
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Institution

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SOCIAL MEDIA AND POLITICAL CAMPAIGN

2

How Social Media Shape Political Campaigns
Introduction
The potential of new media to shape public opinions about major issues in our society is
undoubtedly greater than the ones mainstream platforms had before the emergence of the new
ones. Digital communication platforms had redefined every aspect of the structures and systems
for engaging citizens in the development of their society since their prominence are dependent on
ease of access and distribution capability. While new media such as social media platforms have
become avenues for socioeconomic and cultural changes, their role in the operation of the
processes and creation of the strategies used in the political landscape is considered most
profound. Facebook and Twitter are communication channels for the distributing information to
the electorate thereby making them the primary tools for the campaign projects of politicians
(Apuke & Apollos, 2017). Therefore, this research would examine the models that political
parties have leverage the power and influence of social media to increase voter engagement and
participation in ways that increase their chances for victory at the polls. It will argue that the
distinguishing features of this new media are the part of the reasons why traditional ones are
restructuring their strategies to remain relevant in the current and future dispensation.
Media and Politics
Newspapers, television, and the radio are examples of mass media platforms that have
served as tools for disseminating information to the public for long periods. Most of the issues
that affect the people are either discussed through the articles and interviews in the newspapers
and magazines or programs on television. Also, the talk shows on radio are used for similar
purposes as journalists use them to inform and educate the people on the policies and agenda of

SOCIAL MEDIA AND POLITICAL CAMPAIGN

3

the government and institutions. According to Anstead and O'Loughlin (2015), the relationship
between the media and politics is reflected in the approaches used by mainstream news channels
and organizations to engage politicians, political parties, and the electorate. For example,
broadcasters and journalist ensure that debates and discussion in the productions are non-biased
and structured to present a balanced viewpoint of the issues that are discussed. An additional
dimension of the connection between mass media and the political class is the dependence of the
latter on the former to advertise the ideas and programs for resolving the social problem in ways
that show the weaknesses of the argument presented by their opponent. Therefore, media has
served as traditional platforms for the propagation of the messages from politicians to members
of their constituency or the general electorate.
Social Media as Drivers of New Media
Owen (2011) described the period of the emergence of new media as an era that altered
the political landscape of the United States as politicians and their campaign machinery was
altered to reflect the paradigm. New strategies were developed and implemented for the
candidates and political parties by the campaign organizations of their influence on voter
engagement through media coverage. In the early stages of the development of new media in this
country, politicians relied on conventional online platforms to advertise their electoral agenda to
the public or publish their interviews with respected journalist and media personalities on the
channels. Although the adoption of the new media channels was low, they became propaganda
tools for people with different political affiliations and ideologies.
Stieglitz and Dang-Xuan (2013) described social media as the sophisticated and new
media that altered the form, function, and content of political communication used by strategists
and their clients. In the new system, the demands of the audience became different, which

SOCIAL MEDIA AND POLITICAL CAMPAIGN

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increased the influence of social media tools such as networking and blogging sites. One of the
strengths of social media that made it the driving force behind the new media culture was its
replication power and borderless communication to a variety of people despite their potential of
non-participation in the electioneering process. Also, the various elements of social media
platforms are unique regarding their quality of the content of the messages distributed through
them. They are disruptive by changing the method for creating information content and
delivering them to consumers. Unlike in the past where the news cycle is limited to certain
periods of the day, the advent of social media has transformed it into a 24-hour one that is
available throughout the year.
Facebook is a form that allows the posting of videos, text, and images while YouTube is
limited to the audio-visual materials only. However, the key feature of these types of social
media outlets is their low implementation cost and distribution power. A tweet about the agenda
of a political candidate can be shared multiple times without the restriction of time and place that
traditional new channels placed on the campaign process. A further dimension is the impact of
social media o the development of public opinion about social issues and the policies and
systems designed for dealing with them (Biswas, Ingle, & Roy, 2014). Although the lack of
control has resulted to misinformation on several occasions, the consequence is that politicians
and the media campaign team are expected to actively engage their supporters and the entire
electorate through the control of the narratives.
Political effectiveness is a phenomenon that media experts and political analysts consider
as the source of the problem with the relationship between media and politics. The need to filter
the accuracy and integrity of the new items that are disseminated through various platforms
placed social networking sites on the pedestal of the tools that would determine civic

SOCIAL MEDIA AND POLITICAL CAMPAIGN

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engagement. Owen (2011) noted that information over-flow that has characterized the landscape
is the making it difficult for the electorate to evaluate competing claims since politicians cannot
interpret some of the dy...

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