Sonic

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Campbellville University

Description

You’re planning customer support services for Sonic’s new smart phone product. Review what you know about your target market and its needs; also think about what Sonic’s competitors are offering. Then respond to these three questions about designing and managing services.

• What support services are buyers of smart phone products likely to want and need?

• How can Sonic manage gaps between perceived service and expected service to satisfy customers?

• What postsale service arrangements must Sonic make and how would you expect these to affect customer satisfaction?


I need answers for all the questions and overall it should be 450 words. I need references and you can refer to the textbook link below.

http://socioline.ru/files/5/283/kotler_keller_-_ma...

I need other references also apart from this book.

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Explanation & Answer

Attached.

Outline:Sonic
Target market Review
Sonic is a new company that is in the process of launching a multimedia dual smartphone
known as Sonic 1000. For a new company, employing marketing strategies is important
(Kotler & Keller, 2016).
Support services that buyers want
The buyers of smartphone products usually look for phones which offer multimedia services.
The buyers are likely to buy phones that can be used for several purposes
Post-sale service
Post sale services are essential. The sonic company can make arrangements for post-sale
services such as giving a security warranty for one year, offering maintenance services, and
asking for feedback from the customers
References
Boyle, J. (2015). Sonic Branding: The Auditory Link between Product, Brand, and
Consumer.


1

Running Head: SONIC

Sonic
Institutional Affiliation
...


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