Running head: TARGET MARKETING
JetBlue Airways Corporation is a company that offers passenger transportation services.
The company provides air transport services in the United States, American Latin, and the
Caribbean. The group carries out its activities mainly in the domestic region and the neighboring
areas. JetBlue has different airline packages that meet the various needs of its customers. In 2000,
the company launched its services in New York and later expanded the services to other areas like
Florida. Today, JetBlue is a leading airline in the US and has the upper hand in the international
Activities and products that support the business model
In its business model, the company offers various services and activities that enhance its
mission. For instance, the company serves a wide range of customers from the region. The primary
groups served include; solo travelers, groups, and other professional travelers. Apart from this
category, the company also serves customers from the geographical and psychological segment.
Other than the airline services, the company has alternative travel services to its customers. For
example, the Blue Inc. service, flight management and the car and hotel services (Evangelho, Huse
& Linhares, 2005). In value propositions, JetBlue offers affordable flight prices, provides
corporate on-board services, and has a reward program. JetBlue has a three-way fare system; the
blue, blue flex and the blue plus. The three fare charges represent the different segments on-board
services. Additionally, the organization has several values that enhance the creation of a...
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