Columbia Southern University Target Marketing Business Model Paper

Columbia Southern University

Question Description

Target Marketing Essay Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list: Briefly introduce the company you have chosen. Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites. Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets. In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved. Examine how these factors influence the promotional strategies of your chosen company. Your essay must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

Final Answer



Target Marketing


JetBlue Airways Corporation is a company that offers passenger transportation services.
The company provides air transport services in the United States, American Latin, and the
Caribbean. The group carries out its activities mainly in the domestic region and the neighboring
areas. JetBlue has different airline packages that meet the various needs of its customers. In 2000,
the company launched its services in New York and later expanded the services to other areas like
Florida. Today, JetBlue is a leading airline in the US and has the upper hand in the international
Activities and products that support the business model
In its business model, the company offers various services and activities that enhance its
mission. For instance, the company serves a wide range of customers from the region. The primary
groups served include; solo travelers, groups, and other professional travelers. Apart from this
category, the company also serves customers from the geographical and psychological segment.
Other than the airline services, the company has alternative travel services to its customers. For
example, the Blue Inc. service, flight management and the car and hotel services (Evangelho, Huse
& Linhares, 2005). In value propositions, JetBlue offers affordable flight prices, provides
corporate on-board services, and has a reward program. JetBlue has a three-way fare system; the
blue, blue flex and the blue plus. The three fare charges represent the different segments on-board
services. Additionally, the organization has several values that enhance the creation of a...

smithwiliams (16835)
Carnegie Mellon University

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