BUOL 643 Running head: BUOL643 WEEK # 8 BUOL 643 – Sales & CRM Your Name Here University of Cumberlands Week 8 – Final Exam 1 BUOL 643 2 Introduction Start your paper here. An introduction paragraph is a good idea. It should state the TOPIC of your paper and provide a roadmap for the reader. Indent five spaces the first sentence in each paragraph. Lewthwaite’s Goals Indent first sentence in each paragraph five spaces. Provide marketing concepts covered in this article. Make sure to cite your article’s authors properly if you quote directly from this source. Aside from gaining the CRM benefits, what would Lewthwaite like to achieve with respect to the 5.3 million unique visitors, their 7.5 average annual visits and their spending? Segmentation by Age or Behavior? Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. Do you agree with segmentation by age and the purported movie-going behavior? Rewards Program Impact on Behavior Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. How might the reward programs described in case Exhibit 5 affect the movie and event-going behavior of the market segments? At retail value, what is the proposed average value of each reward structure for customer's dollars spent - approximately 5 percent, 10 percent, 15 percent, or 20 percent of regular prices? Five Percent At retail value, what is the proposed average value of each reward structure for customer's dollars spent - 5 percent? Ten Percent BUOL 643 3 At retail value, what is the proposed average value of each reward structure for customer's dollars spent - 10 percent? Fifteen Percent At retail value, what is the proposed average value of each reward structure for customer's dollars spent - 15 percent? Twenty Percent At retail value, what is the proposed average value of each reward structure for customer's dollars spent - 20 percent? Reward Structure Recommendation Which reward structure would you choose? Why? For the sake of simplicity, ignore any one-time fees or rewards. Cineplex Entertainment Revenue Increase Forecast Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 0 percent, 5 percent, 10 percent, 15 percent, or 20 percent? Zero Percent What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 0 percent? Five Percent What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 5 percent? Ten Percent BUOL 643 4 What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 10 percent? Fifteen Percent What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 15 percent? Twenty Percent What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 20 percent? Recommendation to Proceed or Not with Rewards Program Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. What would be the varying financial consequences for Cineplex Entertainment? Would you proceed with the reward program? Reward Program Set-Up Recommendation Around Partnerships Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. Would you develop the reward program alone? Would you partner with FlightMiles or partner with Scotiabank? Why? Marketing Communications Campaign Recommendation Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. What marketing communications campaign should Lewthwaite employ? What specific spending of her $300,000 would you advise? Should the launch be rolled out regionally or nationally? Conclusion BUOL 643 5 Your final paragraph should provide a summary of your paper. This reminds the reader of where you took them on your road trip. It is similar to reviewing your photographs after a vacation. There should be no new information included in the conclusion. BUOL 643 References APA format please – second & subsequent lines must be indented five spaces 6 GRADING RUBRIC BUOL 643 – Sales & CRM WEEK Eight – FINAL EXAM PAPER - Grading Rubric Points Possible Submit a four page minimum response to the questions from the Cineplex case and ATTACH in a Microsoft Word Document (using template provided exactly). Follow all Written Assignment Expectations. Due by WEDNESDAY NOON of Week Eight. 70 FOUR authored references – at least one must be a peer-reviewed Marketing journal. 20 APA format (1” margins, Times New Roman 12 font, double-spaced, and more) 10 Total 100 Points Earned Written Assignment Expectations: • • • • • • • • • • • References MUST be cited within your paper in APA format. Your reference page and citations must match 100%. Always include a cover page Provide the EXACT web link for all online sources – do not provide just the home page, but the EXACT LINK – I check all sources No abbreviations – write formally Always include a reference page with multiple outside references (at least two that are authored). Write MORE than the minimum requirement of the word count assigned. As always, the word count is ONLY for the BODY of the paper – the cover page, Abstract, reference page, and / or Appendix (if included) do not count towards the word count for the paper. Indent the first line of each new paragraph five spaces NO PDF FILES! Use the templates in Microsoft Word I provided you. No extra blank lines between the sections – deliver a tight paper Use authored outside references. Zero points given for non-authored web sources. You may use a brand web page too, but you still need an authored source too. Recap your reference in APA format only at the bottom of your posting. Your reference must be clearly cited within your posting to count. Always provide the exact web site address for this course in your recap of references for full credit. An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use an authored reference source. No videos, blogs, tweets, wikis, interviews, podcasts, encyclopedias, or dictionaries allowed – use an authored reference. 1. Aside from gaining the CRM benefits, what would Lewthwaite like to achieve with respect to the 5.3 million unique visitors, their 7.5 average annual visits and their spending? Do you agree with segmentation by age and the purported movie-going behavior? 2. How might the reward programs described in case Exhibit 5 affect the movie and event-going behavior of the market segments? At retail value, what is the proposed average value of each reward structure for customer's dollars spent - approximately 5 percent, 10 percent, 15 percent, or 20 percent of regular prices? Which reward structure would you choose? Why? For the sake of simplicity, ignore any one-time fees or rewards. 3. What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program 0 percent, 5 percent, 10 percent, 15 percent, or 20 percent? What would be the varying financial consequences for Cineplex Entertainment? Would you proceed with the reward program? 4. Would you develop the reward program alone? Would you partner with FlightMiles or partner with Scotiabank? Why? 5. What marketing communications campaign should Lewthwaite employ? What specific spending of her $300,000 would you advise? Should the launch be rolled out regionally or nationally?
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