MKG360: Portfolio Project Rubric
Criteria
Meets Expectation
Content, Research, and Analysis
33‐40 Points
Requirements
The Portfolio includes all
of the required
components, as specified
in the assignment,
including revisions of
Milestones 1, 4, and 7.
Content
Decision‐
Making
Presentation
33‐40 Points
Demonstrates strong or
adequate knowledge of
sales; correctly
represents knowledge
from the readings and
sources.
33‐40 Points
Demonstrates strong or
adequate thought and
insight in decision‐
making regarding sales.
33‐40 Points
The multimedia selected
was highly effective as a
presentation tool and
appropriately addressed
the target audience.
33‐40 Points
Sources
Cites and integrates at
least 4 credible sources,
3 of which are peer
reviewed.
13‐15 Points
Application of
Sources well or
Source
adequately chosen to
Material
provide substance and
perspectives on the
issue; knowledge from
the course linked
properly to source
material.
Mechanics and Writing
17‐20 Points
Organization
Project is clearly
organized, well written,
and in proper essay
format including an
introduction, body, and
conclusion. Conforms to
project requirements.
Approaches Expectation
Below Expectation
Limited Evidence
25‐32 Points
The Portfolio includes
most of the required
components, as specified
in the assignment,
including revisions of
Milestones 1, 4, and 7.
17‐24 Points
The Portfolio includes
some of the required
components, as
specified in the
assignment, including
revisions of
Milestones 1, 4, and 7.
17‐24 Points
Major errors or
omissions in
demonstration of
knowledge.
9‐16 Points
The Portfolio includes
few of the required
components, as
specified in the
assignment, including
revisions of
Milestones 1, 4, and 7.
9‐16 Points
Fails to demonstrate
knowledge of the
materials.
17‐24 Points
Major errors or
omissions in decision‐
making regarding
sales.
17‐24 Points
Major errors or
omissions in selection,
application or
audience of
multimedia
presentation.
17‐24 Points
Cites and integrates 1
credible source, which
is not peer reviewed.
9‐16 Points
Fails to demonstrate
decision‐making
regarding sales.
25‐32 Points
Some significant but not
major errors or omissions
in demonstration of
knowledge.
25‐32 Points
Some significant but not
major errors or omissions
in decision‐making
regarding sales.
25‐32 Points
Some significant but not
major errors or omissions
in selection, application
or audience of
multimedia presentation.
25‐32 Points
Cites and integrates 2
credible sources, 1 of
which are peer reviewed.
9‐16 Points
The multimedia
selected was totally
ineffective as a
presentation tool and
not targeted at the
specified audience.
9‐16 Points
Cites and integrates
no credible sources.
10‐12 Points
Some significant but not
major problems with
selection and linkage of
sources.
7‐9 Points
Major problems with
selection and linkage
of sources.
4‐6 Points
Source selection is
seriously flawed; no
linkage to knowledge
from the course.
13‐16 Points
Small number of
significant but not major
flaws in organization and
writing; is in proper essay
format. In a minor way
does not conform to
project requirements.
9‐12 Points
Major problems in
organization and
writing; does not
completely follow
proper essay format.
In a significant way
does not conform to
project requirements.
5‐8 Points
Project is not well
organized or well
written and is not in
proper essay format.
Does not conform to
project requirements.
MKG360: Portfolio Project Rubric
Grammar and
Style
Demonstrates
proper use of
APA style.
17‐20 Points
Strong sentence and
paragraph structure; few
or no minor errors in
grammar and spelling;
appropriate writing style;
clear and concise with no
unsupported comments.
13‐16 Points
Small number of
significant but not major
errors in grammar and
spelling; generally
appropriate writing.
17‐20 Points
Project contains proper
APA formatting,
according to the CSU‐
Global Guide to Writing
and APA Requirements,
with no more than one
significant error.
13‐16 Points
Few errors in APA
formatting, according to
the CSU‐Global Guide to
Writing and APA
Requirements, with no
more than two to three
significant errors.
Total points possible = 275
9‐12 Points
Inconsistent to
inadequate sentence
and paragraph
development; work
needed on grammar
and spelling; does not
meet program
expectations.
9‐12 Points
Significant errors in
APA formatting,
according to the CSU‐
Global Guide to
Writing and APA
Requirements,
with four to five
significant errors.
5‐8 Points
Poor quality;
unacceptable in terms
of grammar and/or
spelling; inappropriate
writing style that
interferes with clarity.
5‐8 Points
Numerous errors in
APA formatting,
according to the CSU‐
Global Guide to
Writing and APA
Requirements, with
more than five
significant errors.
Sales’ Force Training, and Evaluation
Presentation
Student’s Name
Institutional Affiliation
Training Plan
Conducting the
training need
evaluation
Determining the
training objectives
Developing training
content
Determining the
method of delivery,
training location
and timing
Evaluation of the
training
Reinforcement of
the training
Motivating the sales
trainees
Preparation of the
trainees
Training Methods
✓Some of the training methods will include
❖Role playing
❖On-the-Job-Training (Miri, Mansor,
Chasempour, & Anvari, 2014).
❖Classroom setting training (Clark, 2011)
❖Electronic training strategies
Effectiveness of the Training Methods
✓The training will allow the trainees to learn the work in actual conditions other than from
learning the job in artificial environment
✓Trainees will be under the supervision of the coaches and trainers
✓The trainees will learn the regulations and rules of the company in relation to sales
✓The trainees will learn special skills at a shorter time with the help of their coaches
Example of a Sale’s Role Play to Use
✓ A role play between a salesperson and a client (both from the group)
• Salesperson: good morning? I hope you have not
had too much trouble parking in the lot. Being on
a Friday, I know it is a bit crowded and snow is
falling down.
• Client: Actually, I had to park at the farthest end
and my gloves are soaked.
• Salesperson: Kindly allow me to place them at the
heat vent for them to dry fast while I offer you a
cup of coffee
• Client: Thanks
• Trainer: [interrupting]. Good job. However, do
you think you could have done better that that?
• Salesperson: yes, at times I avoided eye
contact and I forgot to ask her how I could
help her
• Trainer: [referring to the rest of the
trainees.] what could he had improved or
did better
• Trainee 2: he was to the engaged the client
and offered help
• Trainee 3: he could have asked the client
how he could help him and maintain the
eye contact
• Leader: overall. I think he did a great job
by showing the customer that he is ready
to help
Reference List
✓ Clark, R. C. (2011). Developing technical training: A structured approach for developing classroom and computer-based
instructional materials. John Wiley & Sons.
✓ Groza, M., Peterson, R., Sullivan, U. Y., & Krishnan. (2012). Social media and the sales force: the importance of intraorganizational cooperation and training on performance. The Marketing Management Journal, 22(2), 118-130.
✓ Miri, S. A., Mansor, N. N. A., Chasempour, Z., & Anvari, R. (2014). Staff Organization Training: Designing, Stages, and
Methods. Procedia-Social and Behavioral Sciences, 129, 227-235.
✓ Pettijohn, L. S., Pettijohn, C. E., & Taylor, A. J. (2009). Retail sales training: activities and effects on job satisfaction,
organizational commitment, turnover and customer-orientation. Marketing Management Journal, 19(1).
Option #2: Sales Manager Team Training on Code of Ethics
You are a sales manager for an international sales organization of your choice. Present the Code of
Ethics for your organization to your five new salespeople. You will create a 3-4 slide presentation
using a program such as Prezi, PowerPoint, Google Slides (or a similar program) that will be used to
introduce your organization.
Module 7 Milestone: Code of Ethics
• Why is the Code of Ethics significant to your organization?
• How will your code apply to the international sales team?
• How will your organization balance performance-based incentives with its Code of
Ethics?
Refer to the Portfolio Project grading rubric available in the Module 8 Folder for information on
grading details.
Purchase answer to see full
attachment