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Survey Design
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Survey Design
1. In survey design, one of the common pitfalls to avoid is using poorly worded questions
that may affect construct validity. These are three common problems: the double-barreled
questions, the leading questions, and the negatively worded questions. A double-barreled
question doesn't focus on a particular issue, resulting in responses that don't answer the
question, reducing construct validity. For example, the question, "Are you in the opinion
that the government should cut taxes and hike spending on education?" mixes up views
on tax reduction and education spending, making it difficult to determine respondents'
actual views. The leading questions subconsciously tilt respondents' opinions in ...