In the business world, one of the objectives of any organization is to ensure that it
maintains a good reputation among its customers and competitors as this is the means through
which the organization is propelled to meet its goals. However, this is not always the case as
negative publicity may occur at some point. Negative publicity refers to the undesirable publicity
that an institute may acquire because of a particular cause, which may result in potentially
catastrophic consequences to the firm. Negative publicity usually tarnishes an organization’s
reputation among its clients as well as competitors. This is to say that the business because of
negative publicity and criticism ends up being hurt so badly hence losing so much. It is very
important for businesses to understand how to deal with such occurrences whenever they are
experienced. Negative publicity continues to be a common challenge for businesses today. In this
paper, we shall talk about how Wal-Mart experienced and handled a negative publicity.
Wal-Mart Company is a multinational retail company that runs a chain of hypermarkets,
discount department as well as grocery stores (Basker 174-184). The company has an estimate of
2.3 million employees Worldwide. Just like any other business, Wal-Mart has encountered
various challenges which most of the time have been handled well leadin...
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