online survey

User Generated

ireqv221

Business Finance

Description

write up a 1-2 page essay answering the following questions:

1. What is the overall purpose of the survey? I.e., what are the researchers investigating?

2. What did the “Restaurant Scenario” section ask? What was your reaction to these different scenarios? Do you think it’s a good idea or a bad idea for a restaurant to do this from a marketing strategy perspective? Explain.

3. What were the last two questions that the survey asked?

4. In your opinion, which was the most insightful or interesting question? Explain why.

5. Do you think it’s advisable for corporations and brands to make a stand on controversial political and ethical issues? When would it be appropriate and when would it not be appropriate? Explain.

Survey Link:

https://morgansbm.qualtrics.com/jfe/form/SV_3kOrog

Unformatted Attachment Preview

Extra Credit Opportunity MKTG 495, Spring 2018 25 Points Maximum Due Date: Tuesday, May 1, 2018 by midnight. In order to qualify for the extra credit (25 points maximum to be added to overall grade of 1,000 points), students must complete the online survey (link below) and write up a 1-2 page essay answering the following questions: 1. What is the overall purpose of the survey? I.e., what are the researchers investigating? 2. What did the “Restaurant Scenario” section ask? What was your reaction to these different scenarios? Do you think it’s a good idea or a bad idea for a restaurant to do this from a marketing strategy perspective? Explain. 3. What were the last two questions that the survey asked? 4. In your opinion, which was the most insightful or interesting question? Explain why. 5. Do you think it’s advisable for corporations and brands to make a stand on controversial political and ethical issues? When would it be appropriate and when would it not be appropriate? Explain. Students are expected to answer these questions individually, not as a group. Students that submit identical or similar papers will not receive full extra credit points. The main purpose of these questions is to determine whether the student has indeed taken the survey in its entirety and paid attention to all of the questions. Survey Link: Pilot Survey: Consumer Response to Brand Politicization (CRBP) Scale
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Explanation & Answer

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Anonymous
Just what I needed…Fantastic!

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