Discuss possible sources of new product ideas. (Ch. 15)

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sryvfun2320

Business Finance

Description

Discuss possible sources of new product ideas. for Southwest Airlines (Ch. 15)

Based on Kotler and Keller Chapter 15

500-550 words with references

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Explanation & Answer

Attached.

Running Head: NEW PRODUCT IDEAS

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New Product Ideas
Name:
Institutional Affiliation:
Date

NEW PRODUCT IDEAS

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Southwest Airlines positions itself as average cost travel for American citizens and
beyond. Its strategic fit giving the company a competitive advantage has over the years lead to
the airline better performance and be a preferable choice for most travelers. It is without a doubt
that the airline has been a successful airline in America, Southwest Airlines has invested heavily
and maintained a low-cost strategy by molding new idea, customer friendly approaches and
strategically fit plans. With other airlines continuously chasing success, customer loyalty, and
dominance as the airline, there is a need to remain innovative through new product development
to streamline the already well performing Southwest airline. This work details purposeful
consideration Southwest Airline should embrace to remain a destinati...


Anonymous
I was struggling with this subject, and this helped me a ton!

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