Business Finance
Columbia Southern Marketing Strategies for Organic Food Chain Store PPT

Columbia Southern University

Question Description

As the marketing manager of a large, national, and geographically dispersed organic food store chain, you are to create a marketing PowerPoint presentation that identifies the strategic decisions you must make in the areas of price and promotion. In this presentation, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.You should further explain the ideas and/or graphics represented on the slides by using the slide notes feature. You must reference at least two articles from business-related or news websites. All paraphrased and quoted material must be cited and referenced. Your presentation should be at least 10 slides in length, not counting the title and reference slides.

Final Answer


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The organic food market continues to expand
in the first world, on the grounds of consumer
perception of the safety and the health benefits
of such products (Hinterhuber, 2017).
They also become increasingly popular because
of their perceived ‘solutions’ to some
environmental problems.
The annual expansion of the market is around
20% each year (Hinterhuber, 2017).

Despite these long term and sustainable factors,
the market is far from being risk free.
They are marred by inconsistencies in individual
preferences and the general market demands.
The organic sector’s cost of production (time and
resources) is growing too high to produce products
that can compete with other forms of sustainable
The growing debate and slow acceptance of
Genetically Modified agricultural products
continue to plague...

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