Description
- From the e-Activity, choose a company that sells a service or a product. Evaluate its supply chain performance effectiveness in terms of responsiveness, technology, and customer-related measures.
- Determine at least three areas of effectiveness and three areas of deficiencies that can impact the competitive position of the company you chose in Part 1 of this discussion. Suggest ways the deficiencies can be improved. Provide at least two examples to support your answer.
- (E activity-Use the Internet to research articles on service or product companies and their supply chain performance effectiveness. Be prepared to discuss)
Explanation & Answer
Attached.
Outline
Introduction
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Conclusion
Running head: EVALUATING SUPPLY CHAIN PERFORMANCE
Evaluating Supply Chain Performance
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EVALUATING SUPPLY CHAIN PERFORMANCE
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Evaluation of Unilever’s Supply Chain Performance Effectiveness in Terms of
Responsiveness, Technology, and Customer-Related Measures
Companies in the production industries do work towards creating value in the products
they sell. They do so by delivering the right brand of goods or services to its customers, employ
the latest technology, as well as develop the right supply chain in their distribution. Unilever
America has not been left behind either in terms of technology. Ideally, the company has ensured
that all goods supplied to the wholesalers have bar code scanners that help in the identification of
the goods and pricing. Markedly, this has assisted the company to shift focus to the current
enterprise resource planning, therefore enabling the retailers to send back data to the distribution
centers thereby replenishing most of their products. The company has also expanded its supply
chain in all points ranging from the purchase of raw mate...
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