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Swapping "Living Single" with "Friends"
The Golden Age of Television (GATV), as defined by Michele Hilmes, essentially saw
network television at the top, with homogeneous audiences and traditional advertising revenue
models predominant (Hilmes). This period was characterized by television as a dominant
instrument that shaped people's cultural norms and perceptions, but often TV did not pay
attention to the different aspects of American society. In the essay, I suggest screening changes
by the replacement of an episode of "Living Single," a marvelous show about young African
Americans to the points of their lives, with one of "Friends," one of the more popular cultures,
but of the main white cast shows. Through analyzing the presentation and consumption of these
two shows we can learn what the racial dynamics of the GATV era and the struggle of minority
creators in the television industry were like.
"Living Single" is a show created by Yvette Lee Bowser that started airing in 1993
around the lives of four young black female colleagues living in a Brooklyn brownstone
(Wikipedia). The show offered a unique depiction of Black professionals as they saw their way
through work, relationships, and their daily lives in New York. The oppressed, no-nonsense
Khadijah James as a confident and successful magazine editor as well as the fashion savvy
Regine Hunter with her boutique shop, "L...
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