Business Finance
Grantham University Week 4 Pepsi Company BCG Matrix Paper

Grantham University

Question Description

BCG Matrix

Research a company of your choice and determine which of the four quadrants of the BCG Matrix you feel it fits into. Justify your response using information about the company. Your paper should be a minimum of 500 words.

The requirements below must be met for your paper to be accepted and graded:

Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.

Use APA style.

Use font size 12 and 1” margins.

Include cover page and reference page.

At least 60% of your paper must be original content/writing.

No more than 40% of your content/information may come from references.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable

Final Answer


Running Head: THE BCG MATRIX


The BCG Matrix
Name of Student:
Name of Professors:
Course Title:



The BCG Matrix
The Growth Market Share Matrix is a quadratic representation of the set of the elements
that determine the success of any investment of selling goods. The representation helps the
investor to make an informed decision on whether to venture or not venture into the industrial
enterprise. The BCG matrix considers the portion of the market that is influenced the product and
how the ability and the desire to buy changes over time. This will help to make sure that a sale is
made. Through a sale, the long-term objective of the company is achieved. The BCG matrix was
developed with the aim of making sure that there is a reality in the selection of the course of
action taken by any organization.
The BCG ...

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