Description
What is the Societal Marketing concept and how can a small business maximize it to its advantage? Please answer comprehensively in 300-400 words.

Explanation & Answer

Attached.
1
Running Head: SOCIETAL MARKETING
Societal Marketing
Student’s Name
Institution
2
SOCIETAL MARKETING
Societal Marketing
The societal marketing concept is a marketing strategy which emphasizes on a company
or a business firm making decisions not only on their interests on profit but also considering the
human welfare. The concept is based on social responsibilities. The concept indicates that in
order for the small businesses to get and maintain customers they should have a good marketing
strategy and a...
