answer all the questions about brands in the attachment

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PLease answer all the questions in the attachment below about popular brands with the following questions in the document.

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NEW MARKETING STRATEGIES – ON SITE VISITS : HOMEWORK @MAD Based on group store visit: - What are the key emerging product/ social trends and emerging technologies you got from the MAD visit ? @AMAZON Based on group store visit: - What marketing tactics in this Amazon store are specifically coming from Amazon ecommerce competences? - How does Amazon use their knowledge of customers from the internet to attract customers? - How does Amazon help the customer to make choices based on their data experience? - Is the store using “customer centricity” techniques to address retail merchandising? - How does the store try to increase its brand level (Social cause)? - How is technology used to manage customer information and make the customer path through the store convenient and easy? - What is Amazon changing in how we now look at marketing PPPP in the way to conceive their store merchandising? - Why the mention of “local selected books” is important? - Why, in your opinion, does Amazon carry other products than books like kitchen appliances? @DEVIALET Based on individual store experience and reviewing the links below (**): - What is different between Devialet store on Columbus Circle and other more traditional stores you have been to? - What is specific to Devialet Marketing: 1. What are the key marketing features that are specific to market technical innovation? 2. What are the key marketing features they use that are inherited from luxury marketing? 3. How does the company combine the two? 4. Is there any similarities in the marketing techniques Devialet uses you might have noticed in other companies? If so, which ones? - Why is “experiential marketing” important in Devialet case? - What’s the role played by influencers here? How does Devialet choose their influencers ? What do the influencers bring in terms of marketing? - Why is the product different, unique and exclusive ? How does the company market those aspects? - Try to position the company on a marketing map toward the key competitors you know. ** Documents to review: · SAM (Speaker Active Matching)- https://www.youtube.com/watch?v=QWf1pr8M3MU · SoundStage! Hi-Fi- https://www.soundstagehifi.com/index.php/equipmentreviews/1107devialet-gold-phantom-loudspeakers · Unbox Therapy- https://www.youtube.com/watch?v=ju6ERMA_5xE · Rock Concert Loud- https://www.youtube.com/watch?v=qCruMBNroQw @MS Based on individual store visit and device experience: § Questions on 1st floor technologies: - Why are VR/AR devices called mixed reality? See the new Vive helmet… and relate about new innovation devices you learn about at MS … - Hololens: what is specific to Hololens and how do you think it can be used ? Experience marketing … - How does a company like MS addresses the marketing of Hololens technology (with multiple possible applications)? - What are the difficulties faced by MS in addressing the marketing of an emerging product with multiple applications? - Look at VR/AR/ Hololens advertising … What would be your advise? § Questions on 2nd floor home devices: - Home devices: which brands of home tech devices do MS carry and why does MS partner with them (in your opinion)? § Questions on 3rd floor games: -Collaboration bet brands like Dell… Co-branding marketing… why is MS introducing other tech brands? - What’s the role of gaming devices for MS? @DYSON: Based on group store visit: - Who does Dyson market to? Which market customer segments (age, type, social) do they target? How do they address customer needs? - How does the company market multiple product category in a uniform (holistic) way? - Key strategies used to market innovative technologies into multi-sectorial fields. - Why is this a customer centric company? - What makes this company disruptive? - How does their disruptive business models transpire in their marketing? Note the key marketing words, techniques, displays they use that are specific to disruptive innovation marketing. @ASICS: Based on general teacher’s talks and maybe group store visit: - How would you call Asics in its strategy and why? Leader, follower? - What are the risks of their present strategy? - How could Asics win again some market share? Just drop a few ideas taking into account your observations of your other store visits or/ and own ideas. @ADIDAS: Based on group store visit: - What is the brand image Adidas is aiming for with this new flagship store? 1. Which customers do you think Adidas targets? Age, social category… 2. Why did they choose this positioning? 3. What makes them different from Nike/ Asics/ Puma in their brand positioning? - What is the image you had from Adidas before? Do you have a different brand image since you visited the store? - Experiential marketing: key elements that makes this store an “experience focused” store for their customers? Think about the emotions the customer experiences too - not only elements you actually found in the store. - What makes this store exclusive and innovative? - How many product categories do they present? How do they differentiate them from one to another in the store (visuals, architecture, messages) ? Are there new categories you found at Adidas you did not know about before? - What are the key words, design, key elements used to promote innovation? - How does the brand gives a fresh look to their old classical products? What is the strategy in the back of their mind? - Does Adidas feel like a New York brand? Why/ why not? - What does the collaboration with other brands/ celebrities bring to a brand like Adidas? - How important is sustainability for Adidas – based on the elements you collected at the store? - How is the customer service experience? - How is the convenience experience? Does this environment feel customer friendly? - Overall, from a marketing perspective, what do you take as a marketing insight that you never saw with other brands? What was the most interesting to you to learn from a marketing perspective? - What would be your critics to the store AND - What would be your key advise to Nike building a store next door? Look at Nike online to get more familiarized with their recent history. WRAPPING-UP THE TOUR: - What are the main changes stores need to operate if they want to survive a multi-channel environment contest ? - What are the key elements of marketing strategy you will remember from this tour? - What would your ideal store be like, look like, feel like? Just rough ideas thrown on a piece of paper.
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Explanation & Answer

helllo, find the attached documment

HISTORY OF INTERNET
Surname 1
Name:
Professor:
Course:
Date:

NEW MARKETING STRATEGIES – ON SITE VISITS: HOMEWORK

Mad boasts of having a good reputation for its quality fitness equipment’s, massage tools,
dumbbell among others. The products are highly utilized by social interaction and leisure
facilities. The company taps into the use of technology and specifically social media sites to
increase awareness and attract a big pool of customers. This, makes it remain relevant in the
market.
@AMAZON
Based on group store visit:

What are marketing tactics in this Amazon store specifically coming from Amazon e-commerce
competences?
Main tactics used by Amazon is E-commerce this is due to all transaction is done on the web.
These are like online marketing and also the add-on which are run on other websites.

HISTORY OF INTERNET
Surname 2

How does Amazon use their knowledge of customers from the internet to attract customers?
Amazon collects information about their interests then it combines all the ideas or suggestion. It
uses all this idea to implement them in its organization which makes easy for clients since they
get what they want from the company.

How does Amazon help the customer to make choices based on their data experience?
It rates the product it has then it gives the customers more information regarding the product. It
also analyses the suppliers to the customers.

Is the store using “customer centricity” techniques to address retail merchandising?
Amazon focuses on the customer needs that is they normally gathering information from them
then implementing it. although they have different strategies to market their products they still
focus more on their customer needs.

How does the store try to increase its brand level (Social cause)?
Amazon uses social sites to market its product. Nowadays social sites have been one of the best
ways to market since the high percentage is available and accessible to the web.

HISTORY OF INTERNET
Surname 3
How is the technology used to manage customer information and make the customer path
through the store convenient and easy?
Technology has been a key area in every business. Amazon has used technology to pass
information to the customers. That is all its product are sold on the online platform and also all
the transaction is made online. It has a database of all where is it stores all the information that
includes all the private and confidential information like bank details due to the transaction.

What is Amazon changing in how we now look at marketing PPPP in the way to conceive their
store merchandising?
Amazon used the 4ps to market its product this 4Ps include a product which specifies the product
customer the customer is satisfied. Price is the cost of an item which the customer is comfortable
paying for a particular product. Promotion may refer to the marketing promotions which are
applied when marketing the products. The last one is the place which refers to the how the
customer gets the products he or she wants regarding where she is. Amazon has worked hard for
the 4Ps to market its product.

Why the mention of “local selected books” is important?

HISTORY OF INTERNET
Surname 4
It is used to check whether the products the clients are looking are within his or her location. If
the product is not within that area the client will be notified.

Why, in your opinion, does Amazon carry other products than books like kitchen appliances?
Amazon was basically for books but with time it extended its product to others. This was
because of customer demand who requested other products to be included. Also, to be able to
compete with other companies.

@DYSON:
Who does Dyson market to? Which market customer segments (age, type, social) do they target?
How do they address customer needs?
Dyson markets to both male and female who are aged between 25 to 50 years old. It has quality
products who caters to middle and high class. Also, it covers the traditional style and also the
modernized ones. They cater for the need of the customers to an extent that they are satisfied on
the product they are looking for.
Key strategies used to market innovative technologies into multi-sectorial fields.
One of the missions of this company is to design products which are most suitable for the
customer that are easy to use. It also believes that innovation should be used as a marketing tool
since most customers will go for new and unique products.

HISTORY OF INTERNET
Surname 5

Why is this a customer-centric company?
DYSON is a company which only designs what the customer needs. In order, t compete with
other companies it has to come up with new products which are different and of quality from
other companies. This leads to many customers to move to buy its products since they are unique
products.
What makes this company disruptive?
DYSON has employed a mixture of young and experienced employed who helps in the
innovation of new products. They also do research from the clients to know what kind of
products they are looking for. Also, the use of technology has helped them to come up with new
ways to innovating new products.

How does their disruptive business models transpire in their marketing? Note the key marketing
words, techniques, displays they use that are specific to disruptive innovation marketing.
@DEVIALET
The company deals with the supply of technological products to its customers.
They provide electronics in the market. The company is different from the other traditional stores
because it has tapped to the new technology and uses virtual online marketing to reach out to
customers. It also values customer satisfaction hence leading to winning customer loyalty and
trust.

HISTORY OF INTERNET
Surname 6

Devialet marketing is done online and also by use of their marketing branches and distribution
networks to reach out to customers. The company develops different products which have
different values based on the different social stratification of people in the society. The prices of
the products differ with the purchasing power of the clients. The quality of the product will
depend on the value attached.
There a number of similarities between the companies in that most of them have developed
marketing distribution networks while others are also marketing online. The influencers of the
company are chosen ...