Price and Channel Strategy

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OCN92

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Description

Purpose of Assignment

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
    • Distribution Strategies
    • Channels, Mass, Selective, Exclusive
    • Positioning within channels
    • Dynamic/Static Pricing Strategies
    • Channel tactics (Pricing)
    • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1 (STAPLES). This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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Explanation & Answer

Attached.

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PRICE AND CHANNEL STRATEGY

Name
Title
Instructor
Institutional Affiliation
Date

PRICE AND CHANNEL STRATEGY

1

PRICE AND CHANNEL STRATEGY
For companies to succeed in effectively marketing and distributing their products an effective plan
should be put in place. An effective plan should entail how pricing will be done, distribution and
the channel tactics that will be employed.
Distribution Strategies
The place is one of the major Ps of marketing. The right distribution strategies will determine how
successful an organization will be regarding coverage of their various marketing regions. The
penetration level that the company seeks to achieve plays a big role when coming up with this
strategies. Once a product is marketed it should be delivered as quickly as possible to avoid
disappointing the customer, which would have a negative effect on the brand image and company
as well. It is upon upper-level management to make final decisions about the appropriate
distribution strategies to employ.
Indirect distribution involves the use of numerous channels before the product r...


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