Description
I have attached a word document with an essay and this is one of my classmates discussion. I need to reply to her discussion in about 300 words. APA format and references are important.
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Explanation & Answer
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Discussion Response
Hello, I do agree with you, there is a direct relationship between purchasing decision and
Buzz marketing. Like you have highlighted, buzz marketing relies on consumer groups to
promote their offers since it tailors down to the different consumer needs (Carl, 2006). In
consumer groups which are commonly known as communities, the product is viewed as a
recognition factor which links different individuals to the community (Gardner, 2005). Buzz
marketing is usually specific and th...