speech analyze

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Business Finance

American Public Address

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INSTRUCTION:

As this term has progressed, I hope you have found that there are similarities among all the speeches. Historically speaking, we come from the tradition started by the Puritanical Preachers at the birth of the country. It has evolved and spliced itself into political speech in a way that is hard to deny. As stated last week, passion is the largest need for effective communicators but passion is not enough. Communicating is not hard but it takes a lot of hard work and it must be done intentionally.

As you will see in the video you are going to watch this week, Simon Sinek has codified how all great leaders communicate.

On top of that, you will watch a second video that discusses how movements are created.

I combined these two because the 20th century was one that was specifically defined by movements. As mass communication became prevalent and as it became possible to affect change on a larger scale more easily, this made communication more important than ever. The question was no longer, how to get the message how but, rather, how to present it. Even our political leaders had to change their approach as evidenced by Roosevelt's "Fireside Chats."

You see the communication starts to shift from politician to politician to politician to the public. This is important.


ASSIGNMENT:

How great leader inspire action

Movement

Watch above 2 video, and reading the attached speech. The analyze this speech by following below requirement:

1. Use the videos to help analyze the speech you chose to read this week.

2. First discuss how the speech fits the Golden Circle theory and then look for examples of how the speaker embraces followers to encourage a movement.

3. There is not a page limit on this analysis but make sure the font is 12 pt, Times-New Roman or Arial, with one inch margins, and correct grammar. For every grammatical mistake I find, I will subtract 3 points.

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evend FIRESIDE CHAT ON BANKING Franklin D. Roosevelt (1933) rawshed rand az bers of Pausa COMMENTARY aefthe mo maames atler nors fan of the That. th des of Marc nasa gener currency or currency to moment it convert the In his inaugural address, Roosevelt had famously said: “The only thing we have to fear is fear itself.” Eight days after taking the oath of office, he moved to address the fear of the failures of the nation's banks. One of the cruelest results of the Great Depression was the failure of banks to which people had trusted their life savings. With no deposit insurance (a yet to come New Deal innovation), the savings simply no longer existed. The banking crisis had been building in the months before Roosevelt took office. Hoover had all but begged Roosevelt to help him address the problem and much of the animosity that separated Hoover from Roosevelt at the inauguration was rooted in Roosevelt's failure to do so. Instead, Roosevelt favored the dramatic stroke that a bank holiday would accomplish. As the inauguration approached, the banking crisis climaxed. Roosevelt was obviously making a second dramatic move: the use of radio to directly address the American people. Political speeches had been broadcast before, but the device of a “Fireside Chat" projected a persona of the president sitting in your living room and chatting about the nation's problems. Roosevelt had invented and branded a rhetorical forum through which he could directly deal with the national anxieties. Roosevelt asked for radio time on March 12, 1933, to address the nation. This text of his message is from The Public Papers and Addresses of Franklin D. Roosevelt (New York: Random House, 1938), vol. 2, pp. 61-65. By th business issued by proclama step in The Cangre became the ba progre every Fireside Chat on Banking eme I want to talk for a few minutes with the people of the United States about banking-with the comparatively few who understand the mechanics of banking but more particularly with the overwhelming majority who use banks for the making of deposits and the drawing of checks. I want to tell you what has been done in the last few days, why it was done, and what the next steps are going to be. alt la 752 Franklin D. Roosevelt 753 Roosevelt (1933 part average I recognize that the many proclamations from State capitols and from in banking and legal terms, should be explained for the benefit of the e citizen. I owe this in particular because of the fortitude and good temper banking holiday. I know that when you understand what we in Washington have with which everybody has accepted the inconvenience and hardships of the sympathy and help during the been about I shall continue to have your cooperation as fully as I have had your First of all, let me state the simple fact that when you deposit money in a bank the bank does not put the money into a safe deposit vault. It invests your money in many different forms of credit-bonds, commercial paper, mortgages and many other kinds of loans. In other words, the bank puts your money to work to keep the wheels of industry and of agriculture turning around. A comparatively small part of the money you put into the bank is kept in currency-an amount which in normal times is wholly sufficient to cover the cash needs of the average citizen. In other words, the total amount of all the currency in the country is only a small MENTARY en had famously said: " The bi as aliter taking the path of afce, le moi the nation's banks. One of the celesi test: bure of banks to which people had truseline tance la yet to come New Deal inscein, 1. The banking crisis had been bulding it ce. Hoover had all but begged Rosette ich of the animosity that separated Home stooted in Roosevelt's failure to do so. Insel troke that a bank holiday would accomplish: banking crisis climaxed ing a a second dramatic move: the use of robot fraction of the total deposits in all of the banks. What, then, happened during the last few days of February and the first few days of March? Because of undermined confidence on the part of the public, there was a general rush by a large portion of our population to turn bank deposits into currency or gold-a rush so great that the soundest banks could not get enough currency to meet the demand. The reason for this was that on the spur of the moment it was, of course, impossible to sell perfectly sound assets of a bank and convert them into cash except at panic prices far below their real value. By the afternoon of March 3d scarcely a bank in the country was open to do business. Proclamations temporarily closing them in whole or in part had been issued by the Governors in almost all the States. It was then that I issued the proclamation providing for the nationwide bank holiday, and this was the first step in the Government's reconstruction of our financial and economic fabric. The second step was the legislation promptly and patriotically passed by the Congress confirming my proclamation and broadening my powers so that it became possible in view of the requirement of time to extend the holiday and lift the ban of that holiday gradually. This law also gave authority to develop a meople . Political speeches had been brutis ide Chat" projected a persona of the price hatting about the nation's problems. Rowe torical forum through which he could died March 12, 1931, to address the nation. Th Phypen and Allidreces of Franklin D. Room d. 2 pp. 61-65. Chat on Banking program of rehabilitation of our banking facilities. I want to tell our citizens in every part of the Nation that the national Congress-Republicans and Democrats emergency and the necessity for speed that it is difficult to match in our history. alike-showed by this action a devotion to public welfare and a realization of the continue their functions to take care of the distribution of food and household The third stage has been the series of regulations permitting the banks to This bank holiday, while resulting in many cases in great inconvenience, is us the opportunity to supply the currency necessary to meet the situation. No sound bank is a dollar worse off than it was when it closed its doors last Monday. Neither is any bank which may turn out not to be in a position for additional currency on good assets and thus the banks which reopen will be able immediate opening. The new law allows the twelve Federal Reserve Banks to issue necessities and the payment of payrolls . minato use banka tare ar paupt of the Unied Scenesatur housand the mechanis o harting on XIII 754 Engraving and Printing in large volume to every part of the country. It is sound currency because it is backed by actual, good assets. bag dee mea Add A question you will ask is this: why are all the banks not to be reopened at the pamato suha அaathrarday Igre you can history of the past few years shall be repeated. We do not want and will not have size that there is We had a bad 4 either incompetent Tuesday sed the moner en wurse, not true in dhed the people fame of mind whet da comparative fe out this situation ar I do not pror loses will not be avoided; and there drift . I can even banks. We shall creation of sound another epidemic of bank failures. As a result , we start tomorrow, Monday, with the opening of banks in the twelve Federal Reserve Bank cities-those banks which on first examination by the Treasury have already been found to be all right. This will be followed on by the resumption of all their functions by banks already found to be sound in cities where there are recognized clearing houses. That means about 250 cities of the United States. On Wednesday and succeeding days banks in smaller places all through the country will resume business , subject , of course, to the Government's physical ability to complete its survey. It is necessary that the reopening of banks be extended over a period in order to permit the banks to make applications for necessary loans, to obtain currency needed to meet their requirements and to enable the Government to make common sense checkups. Let me make it clear to you that if your bank does not open the first day you are by no means justified in believing that it will not open. A bank that opens on one of the subsequent days is in exactly the same status as the bank that opens tomorrow. I know that many people are worrying about State banks not members of the Federal Reserve System. These banks can and will receive assistance from member banks and from the Reconstruction Finance Corporation. These State banks are following the same course as the National banks except that they get their licenses to resume business from the State authorities, and these authorities have been asked by the Secretary of the Treasury to permit their good banks to open up on the same schedule as the national banks. I am confident that the State Banking Departments will be as careful as the national Government in the policy relating to the opening of banks and will follow the same broad policy. It is possible that when the banks resume a very few people who have not recovered from their fear may again begin withdrawals. Let me make it clear that the banks will take care of all needs and it is my belief that hoarding during the past week has become an exceedingly unfashionable pastime. It needs no to tell you that when the people find that they can get their money—that they can get it when they want it for all legitimate purposes-the phantom of fear will soon is safer to keep your money in a reopened bank than under the mattress. The success of our whole great national program depends, of course, upon It has been country. I can no they have given course, even tho After all, th important than the people. Co our plan. You guesses. Let us our financials prophet It is your be laid. People will again be glad to have their money where it will be safely taken that it the cooperation of the public-on its intelligent support and use of a reliable system. Remember that the essential accomplishment of the new legislation is that it the case before. More liberal provision has been made for banks to borrow on these assets at the Reserve Banks and more liberal provision has also been made Franklin D. Roosevelt 755 for issuing currency on the security of these good assets. This currency is not fiat may be required. currency. It is issued only on adequate security, and every good bank has an abundance of such security. One more point before I close. There will be, of course, some banks unable to reopen without being reorganized. The new law allows the Government to assist in making these reorganizations quickly and effectively and even allows the Government to subscribe to at least a part of new capital which I hope you can see from this elemental recital of what your Government is doing that there is nothing complex, or radical, in the process. We had a bad banking situation. Some of our bankers had shown themselves either incompetent or dishonest in their handling of the people's funds. They had used the money entrusted to them in speculations and unwise loans. This was, of course, not true in the vast majority of our banks, but it was true in enough of them to shock the people for a time into a sense of insecurity and to put them into a frame of mind where they did not differentiate, but seemed to assume that the acts of a comparative few had tainted them all. It was the Government's job to straighten out this situation and do it as quickly as possible. And the job is being performed. I do not promise you that every bank will be reopened or that individual losses will not be suffered, but there will be no losses that possibly could be avoided; and there would have been more and greater losses had we continued to drift. I can even promise you salvation for some at least of the sorely pressed banks. We shall be engaged not merely in reopening sound banks but in the creation of sound banks through reorganization. It has been wonderful to me to catch the note of confidence from all over the country. I can never be sufficiently grateful to the people for the loyal support they have given me in their acceptance of the judgment that has dictated our course, even though all our processes may not have seemed clear to them. After all, there is an element in the readjustment of our financial system more important than currency, more important than gold, and that is the confidence of the people. Confidence and courage are the essentials of success in carrying out our plan. You people must have faith; you must not be stampeded by rumors or guesses. Let us unite in banishing fear. We have provided the machinery to restore our financial system; it is up to you to support and make it work. It is your problem no less than it is mine. Together we cannot fail. T 0 re of ne er ure ses en on ng ng 101 nat The het can a
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