Description
Select an athletic program (i.e., specific college sports team) participating at the NCAA Division I level. Devise a marketing strategy for the selected athletic program. In other words, provide a description of a creative marketing strategy, based on readings and research. Make certain to include information re: 4P's of marketing mix. Cite at least one scholarly reference to support information presented.
Explanation & Answer
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suraname1
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4Ps Of Marketing
The selected athletic program of my choice is beach volleyball in the Florida southern school. The
team also calls themselves moccasins. The team is based on the playing of volleyball in the school
competition and external competition. Marketing of the program would be essential so that the
team can increase the number of fans who come to watch their game, to in...
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