Critically evaluate how media ownership may influence political, social and cultural spheres globally.

timer Asked: May 7th, 2018
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Question Description

The paper is to present the topic briefly, show its various aspects and dimensions through academic analysis, and contain relevant examples. Most importantly – include academic references in correct format!

It should have around 3 000 words minimum – 3 500 words maximum (excluding references and bibliography) and must have the form of a scholarly paper.

Evidence & Format

Your paper has to meet all formal standards as presented in ‘IR Essay Writing Standard’ and Thesis Manual available on student resources (zasoby) under course1 and course 2. These include:

  • Requirements relating to a scholarly paper, such as providing evidence that supports your theses, statements and claims, as well as proper referencing. Bibliography should have a sufficient number of academic sources (at least 20)
  • Editing rules: title page; font, Times New Roman 12; margins, 2,5 cm; double space between verses; italics for book/periodical titles; single quotation marks, etc. The paper must be logically structured (introduction; the main body subdivided into paragraphs; conclusions) and meet the minimum language standards.
  • Plagiarism: be aware that anything copied without quotation marks and references is treated as plagiarism.

Tutor Answer

School: University of Virginia



Media Ownership Influence on Political, Social and Culture




Media provides the key where the society is able to get important information regarding
the existing activities where it is possible to help form an opinion on what needs to be done in
order to improve their knowledge on key elements. Media ownership plays an integral role in
controlling the information that is being relayed since they have major focus on major issues,
which influence the wellbeing. The fact that media ownership influence the information that is
relayed to the community, it creates a significant influence on the perception that people have
regarding political, social and cultural spheres. Therefore, there is need to understand the
underlying media ownership influence influences political, social and cultural spheres globally.
Political and cultural influence
Media owners are tasked with key focus on creating a better level of engagement since it
is possible to achieve a greater level of influence under which it is possible to empower the
population. Politics have had a negative influence on flow of information since politicians focus
on information that suits their political agenda regardless of its impact. The media, in this case,
include radios, televisions, newspapers and the internet. Most people significantly tend to believe
that anything that is propagated through the press is gospel truth. Many individuals have fallen
victims to different engagement skills that different media houses tend to employ to attract a
significant number of followers. Managing information is a scheme known mainly as media
manipulation, which is done to satisfy a specific audience or regulate the level of revolt that may
arise as a result of poor information representation (McNair, 2017).



When a media firm formed, there are a number of key elements that are considers with key
among them being customer satisfaction, there is need to develop a greater level of engagement
under which it is possible to identify major elements that can develop a positive appeal within the
target audience. There is need to develop clear platform under which a media company will
integrate positive aspects in ensuring that there is a positive development across the targeted key
informative aspects. The media is an integral part of individuals’ lives in the current generation.
The media in this case includes radios, televisions, newspapers and the internet (Graber &
Dunaway, 2017).
Media owners have played an integral role over the years in shaping the development of
important elements within the society. The need to develop a positive level engagement within a
given setting is based on the need to spread certain information so that it can reach the desired
target and create a positive level of influence where it is possible to influence the decision that is
made. Therefore, media owners have sole responsibility of providing information that can inform
the public as well as increasing the existing bond between members of the society (Sunstein, 2018).
News form an important part of everyday life and thus it is dependent upon by individuals.
Credibility of source of information is crucial in any given society. The ability of to provide
credible information enables the society to be very much informed and thus do not depend on
propaganda and fake news therefore forms an important part of the society and serves as
entertainment. Fake news is very harmful and it not entertainment since it propagates different
engagement and issues which can help in developing a better society. There are different reasons
why fake news is developed within a given society. The intention of fake new therefore is only
aimed at turning people away from the truth and thus it is a form of propaganda. Thus, fake news



is very harmful t...

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