Product/Brand Development Phase I

User Generated

gehqavpx

Business Finance

Description

As soon as I have the brand/product that the team agrees upon I will let you know. This brand/product will be used for a few more assignments throughout the next four weeks. My portion of the team assignment is in bold/italized. Please make two slides per portion.

Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.

For the first phase of development:

  • Identify the target market.
  • Define the brand elements using the six building blocks discussed in the readings.
  • Define the brand equity position.
  • Create a brand management strategy for the brand and its products.
    • How should the product be promoted/marketed? TERESA
    • Develop a social media strategy. TERESA
    • Identify and address the challenges and opportunities as they relate to the brand's niche and competition.

Create a 7- to 10-slide Microsoft® PowerPoint® presentation to present your brand or product.

Include speaker notes to add more detail and explanation to each slide.

Cite all sources according to APA formatting guidelines.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Product Development
Student’ name
Date
Institution

How the product will be promoted/marke...


Anonymous
Awesome! Perfect study aid.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags