Description
Select a movie that demonstrates one or more strategic management principles . Watch the entire movie . After watching the movie , an essay that answers these three questions: (1) Retell, (2) Reflect, and (3) Revise
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Explanation & Answer
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Running head: CHICKEN RUN
Chicken Run: The Strategy for Survival
Student’s Name
Institutional Affiliation
1
CHICKEN RUN
2
Chicken Run: The Strategy for Survival
The retelling of Chicken Run
Chicken Run is one of the most entertaining stop-motion animations ever. It tells the
story of Mrs. Tweedy and Mr. Tweedy, who are running a business of keeping poultry for eggs.
To ensure that they do not escape, the chickens are caged within the confines of a barbed wire
and watched day and night by patrol dogs. The business is operated in a unique style: any bird
that fails to yield the expected output of eggs is slaughtered and eaten. However, Mrs. Tweedy is
still not contented with the results of this strategy. She thus decides to change the business model
and embraces a new one that obviously does not go well with the chicken. She resorts to the
business of automated production of chicken pot pies. It is quite unfortunate for the birds, and
they have to think about how they will escape from the danger of being captured first.
One of the chicken, Ginger, conceives a plan of escaping, with the plan of her friends.
Her dreams, however, never come to fruition and she is always caught whenever she attempts to
execute it and placed a solitary confinement. As she ponders a new strategy, Ginger sees a
cockerel flying over the barbed fence. She notices that he has a unique talent of being able to fly,
and thus her attention is now fully directed toward him. She believes that that ability to fly will
be fully exploited by the team and they will ultimately be able to get out of the farm. As part of
her overall plan, Ginger helps the cock from the attention of the Tweedy’s and does all she can to
have him recover. During their interactions, it dawns upon the other animals that the cockerel’s
name is Rocky (Lord & Park, 2000). Ginger sticks to her plan to learn from the cockerel the skill
of flying, and she asks him for training to the other members of the team immediately after he
recovers. While he is reluctant at first, he gradually regains confidence and starts the lessons.
However, the injury makes it almost impossible for the training to be effective.
On the other side of the farm, Mr. Tweedy is working on the production line and the food
for the chicken has been increased in order to have fatter. By the time Rocky has healed, it is too
late and the machine is ready, and Ginger is captured for the testing. However, Rocky saves her
and the machine is damaged in the process. It later dawns upon the chicken that Rocky has fled,
and the remaining chicken must hatch a ...