Writing paper due in less than 24 hours in my marketing class

Anonymous
timer Asked: May 9th, 2018
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Question Description

Describe market segmentation and target marketing in a case scenario.

Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format (see Course Documents for the business memo format).

Scenario: The product is a portable multimedia center to be marketed in the U. S. market, called “Media Popup” made by the start-up company Porttron, Inc. The multimedia center is a glossy compact entertainment box 10”X12” and includes a screen with optional additional screen extension that pops out of the right side, computer keyboard that folds down, 4 surround sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker, and includes a subscription to streamed movies, music, and videos for two years for $499. It is available in 3 different colors (black, silver, white).

Business Memo: You are a marketing assistant at Porttron Inc. tasked with providing a business memo (i.e., an internal company document) to the United States (U.S.) executive management team of Porttron Inc. concerning the checklist items provided below.

Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions.

Checklist:

1. Identify either a consumer or business market.

2. Describe your bases for segmenting the market (Ex. – Demographics).

3. Identify segmentation descriptors (Ex. – Age, occupation, income).

4. Explain your rationale for the segmentation descriptors.

5. Describe a target market.

6. Identify a marketing mix (Product, place, promotion, price).

Using a minimum of 2 pages (500 words) in a Microsoft Word® document, write the business memo using the 6th edition APA format and citation style

Tutor Answer

shellyt
School: Purdue University

Attached.

Running Head: BUSINESS MEMO

1

Business Memo
Name:
Institutional Affiliation:
Instructor:
Date:

BUSINESS MEMO

2

MEMO
TO:

The Executive Management Team

FROM:

Marketing Assistant Porttron Inc.

DATE:

9th May 2018

RE:

Determining a Potential Market for the New Product
As we all know, the Porttron Inc. is aspiring to introduce a new product which is the

portable multimedia center into the market. It is, therefore, essential that a proper analysis is
undertaken to ensure that the product is marketed to the right consumers for it to thrive and yield
profits. As the marketing assistance, I believe that there is an essential data that should be
analyzed to help find a potential market for our product. Some of the information that we will be
examined will include the relevant business market and aspects of market segmentation that are
necessary for determining the type of marketing strategy that should be implemented. Also, it is
vital to define the target market as well as the marketing mix which will enable us to reach the
right customers at the right time and by u...

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Anonymous
Thanks, good work

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