Description
Assignment: Corporate Social Responsibility and the Value Chain
(Do Not Use ANY references from the internet. Must use the attached documents, and key terms only as the reference.) Use the template for the document
The purpose of the Unit 3 Assignment is to demonstrate a graduate level understanding of the impact of corporate social responsibility on the management of a firm’s value chain.
Directions
- Use the APA formatted Microsoft Word document template in Course Documents titled “Unit 3 Assignment Corporate Social Responsibility” as the starting point. Download the template and save it as your own document, for example, YourNameUnit3GB570.docx.
- Write an APA formatted 4–6-page paper, exclusive of the Title and References pages.
- In your paper, address the following requirements using the directions included within the Assessment template.
- Part One: Use the third person perspective.
- Make a compelling argument as to why the inclusion of policies of corporate social responsibility enhance the ability of a firm to effectively manage a value chain and the achievement of competitive advantage.
- Choose and analyze two examples of companies that have been successful in this integration.
- Choose and analyze two examples of companies that have not been successful in this integration and identify what the companies should have done in their value chains proactively to protect their value chains.
- Support your response’s content with at least three applied and cited references. Accepted resources are: Library article(s), the textbook, and the chosen example companies’ websites. No other internet references are acceptable for the Unit 3 Assignment. Apply and cite no more than one referenced sentence per paragraph. Not every paragraph requires use of a reference; originality is appreciated. Use APA in-text citations within the response and list the applied reference(s) at the end of the response using APA formatting. APA formatting resources are available in the Writing Center in the “Research, Citation, and Plagiarism” area or in the Academic Tools area titled, “APA Style Central.”
- Include a conclusion summarizing the paper’s content without introducing any new information.
- Part Two: Use the first person perspective.
- Write a paragraph explaining your own critical thinking process that you used to complete Part One of the Assignment.
- Part One: Use the third person perspective.
Proofread your paper, confirm correct APA formatting, run spell check and grammar check, and proofread again. Submit your completed paper into the Unit 3 Assignment Dropbox.
Access the rubric
Explanation & Answer
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Running head: CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility and the Value Chain
Unit 3 Assignment
Student Name
Purdue University Global
GB570: Managing the Value Chain
Professor Name
Date
1
CORPORATE SOCIAL RESPONSIBILITY
2
Corporate Social Responsibility and the Value Chain
The corporate social responsibility has been explained as ‘work that creates value inside and
outside of a company by aligning business goals with social and environmental needs’ (Presutti
& Mawhinney, 2013). It all means that there should be a framework through which the activities
of an organization has been matched with the environmental goals of the society in which it
operates. It is an area that has caused a lot of research with studies indicating that consumers are
more likely to engage in business with organizations that they feel connected to, especially if the
value chain reflects the needs of the customers and their society. It all arises from the shared
ideology that organization growth and business sustainability depend on the ability to create a
harmonious working relationship between the business stakeholders and the society.
The essence of corporate social responsibility varies, and this needs to be one of the aspects that
the essay should serve to analyze objectively. First, it has been remarked that the ‘success of
CSR initiatives is influenced by the extent to which customers are made aware of them, as well
as of the sponsoring company, via advertising activities’ (Rahman et al. 2...