Business in a Changing World

timer Asked: May 9th, 2018
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Question Description

I need each assignment done in apa format bu this sunday may 13th with at least 1200 words total and 3 refs

Tutor Answer

School: UC Berkeley


Running Head: CASE 13


Case 13
Institutional Affiliation



The results of the use of social networking in the workplace are so mixed because there
are both the merits and demerits of social networking. According to a research conducted by
National Business Ethics Survey (NBES), it was established that 11% of employees who engage
in social media are "active" social networkers (Fuchs, 2017). In a contra-study conducted by
Nuclear Research, it was revealed that a 1.5% loss of productivity for companies allowing access
to social media. These contra-studies give a huge dilemma to managers on whether they should
embrace social networks in the workplace or they should entirely ban it.
The study by Nuclear Research further revealed that 87% of social media users in the
workplace are using social media to waste time. Procter & Gamble also found that majority of its
employees were utilizing social networks sites for non-work purposes. Despite the revelation,
Procter & Gamble did not stop using Facebook and YouTube because banning social media sites
would disrupt the marketing efforts of the company (Fuchs, 2017). Unlike the negative
impressions created by Nuclear Research, An Australian Study revealed that employees using
social media in the workplace are 9% more productive as compared to those who do not access
Utilizing social media as part of integrated marketing strategy has numerous upsides. To
start with, social media as a marketing tool is important in boosting brand awareness. It is
important to understand that social media is one more of the most cost-effective digital
marketing tools used to increase company's visibility and to syndicate content (Borgatti et al,
2018). Therefore, using social me...

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Good stuff. Would use again.

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