Description
Recognize and discuss the four major factors that influence consumer buyer behavior
Discussion Question
- Name the four major factors that influence buyer behavior. Think of a recent purchase that you have made. Explain how these characteristics influenced your purchase decision.
Explanation & Answer
Attached.
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Major Factors That Influence Consumer Buyer Behavior
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Major Factors That Influence Consumer Buyer Behavior
The four primary characteristics determining buyers' behaviour are cultural, social,
personal, and psychological factors. All these factors are important in influencing consumer
decisions; therefore, understanding these factors can help understand consumers. Culture is
the people's beliefs, attitudes and practices within a context. These common permissive
beliefs are classified by subcultures, which include nationality, religion and geographical
location. Another important demographic variable is social class, which considers factors like
income, ...