In Module 2, Professor Streeter explained why facts are rarely enough to convince people to change their mind. To get other people to change, you need to tell a compelling and persuasive story. You have already created a high-concept pitch for your idea. In part 2 of the course project, you will use your high-concept pitch and the principles of SUCCES (simple, unexpected, concrete, credible, emotional, story) to write an informal persuasive pitch about your product, service, or company, designed for use in impromptu settings. You can use this as the basis for developing a formal pitch in the future. You must complete this part of the project to receive credit. Instructions: Choose an appropriate context for your persuasive pitch. Focus on the “ask.” You can select any setting where the listener needs to be engaged enough to take a specific action, such as make an equity investment, give you a bank loan, provide expert help to the business, award a speaking engagement that gives your business visibility, etc. Answer the following questions to determine how you can use the principles of SUCCES to develop your informal pitch, keeping it simple, seeking the unexpected element, and going for concise storytelling that evokes emotion and builds credibility. Complete the following, using as much space as you need. 1. What is the high-concept pitch you developed in Module 2? Make sure it expresses your value proposition. 2. What’s unexpected about your approach or solution? 3. What concrete evidence do you have to support your value proposition? 4. What information makes you credible on this topic and allows the audience to reach their own conclusions and change their behavior? 5. What emotions can you deploy in your storytelling, especially with a specific anecdote about an individual customer? Your Pitch Draft your informal persuasive pitch here. Imagine that someone has just said, “Tell me about your idea.” Answer in one or two paragraphs. Then, read your pitch aloud five times and make adjustments. Adapting for Your Audience How will you adapt your short pitch for other contexts, such as pitching to an investor? For example, consider whether your audience will understand your customer and their problems well. Will you need to tell a different or more detailed story? Can you leave some details out?