Description
Research objective / problem : Satisfaction of the Facebook's customers because of the big privacy scandal.
Reliability of Facebook
Whether the problem is privacy or negligence? How they should work and improve their situation?
- Follow the given instructions (file TASK) and don't copy your work. I have also given sources for the "fb scandal" (file SOURCES)
- follow the instructions and do the work carefully and clearly!
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Explanation & Answer
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Running Head: RESEARCH PLAN AND QUESTIONNAIRE
Research Plan and Questionnaire
Facebook Customer Satisfaction
Name
Instructor
Institutional Affiliation
Date
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RESEARCH PLAN AND QUESTIONNAIRE
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Research Plan
The research objective/problem is to assess the level of satisfaction of the Facebook
customers after the big privacy scandal that occurred a month ago. On April 2018, Facebook was
accused of selling the personal information and data of its users to other third parties. The
company was purported to have conspired with Cambridge Analytica, a company that was
involved in the 2016 US presidential election. It was argued that Cambridge Analytica collected
the information of Facebook users without their consent. Therefore, this information is needed to
ascertain the level of Facebook customer satisfaction after the occurrence of the privacy
controversy.
Facebook is one of the largest and leading social media sites that businesses use to
advertise their products and services. Thus, based on the information from the customer
satisfaction survey, entities and businesses can determine whether or not to use Facebook to
promote their products. Moreover, from this information, businesses can ascertain the level of
privacy of their data that is available on Facebook.
The target group for this research will include all Facebook users specifically business
owners and individuals between the age of 14 and 45. Since the business owners use Facebook to
market th...