Strategic Plan, Part I: Conceptualizing a Business BUS/475

Jun 11th, 2013
KateS
Category:
Business & Finance
Price: $20 USD

Question description


Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:


• Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.



• Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.



• Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.


• Analyze how the vision, mission, and values guide the organization’s strategic direction.



• Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.



Format your paper consistent with APA guidelines.



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