Description
Consumer Promotions
Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions from the twelve shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain why.
The paper
- Must be two- to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. (Links to an external site.)Links to an external site.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
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Explanation & Answer
Attached.
Running head: TYPES OF CONSUMER PROMOTIONS OF A PERFUME
TYPES OF CONSUMER PROMOTIONS FOR A PERFUME
Student’s name:
Course name:
Course number:
Institution affiliation:
Date:
1
TYPES OF CONSUMER PROMOTIONS FOR A PRODUCT
2
TYPES OF CONSUMER PROMOTIONS FOR A PERFUME
Introduction
Consumer promotion of a particular product is a marketing strategy done through
an advertisement to attract buyers to purchase the product. It is done for a specified
period of time and it aims to either introduce a new product into the market or increase
market share of that product (Low, 1992). Consumer promotions targets the final buyer
while trade promotions target wholesalers and retailers.
Coupons
First, coupons are vouchers that guarantee holders a specified amount of discount
upon presenting the coupon on the point of sale. The coupons will promote the product
as it will encourage individuals to purchase more (Hardesty & Beard...