Business Finance
MGT498 University of Phoenix Apple strategic Management Plan Paper


University of Phoenix

Question Description

Purpose of Assignment

A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation and control. Weeks 3, 4 and 5 individual assignments (Part 1, Part 2 and Part 3) are integrated to generate a strategic management plan. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of a company selected by the student, to analyze the competitive advantage of the selected company, to evaluate a set of suitable strategies, and to examine appropriate metrics.

This assignment provides students an opportunity to research a selected company as if they were involved in a company's actual strategic management planning process. It allows students to see which management planning process and management plan the selected company is currently using, allowing them to measure the effectiveness of current strategies.

A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control.

The Week 3, 4, and 5 Individual Assignments (Part 1, Part 2, and Part 3) are integrated to generate a Strategic Management Plan. This is Part 1 of the three part Strategic Management Plan.

Assignment Steps

Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:

  • Evaluate the internal and external environments of your selected company using an environmental scan.
  • Analyze the competitive advantage of your selected company.
  • Evaluate the strategies your selected company uses to create value and gain competitive advantage.
  • Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
  • Evaluate the effectiveness of the measurement guidelines your selected company uses.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Format your paper consistent with APA guidelines.

Final Answer


Running head: APPLE COMPANY


Strategic Management Plan: Apple Company
Student’s Name
Institutional Affiliation


Environment scan involves thorough examination and clarification of the relevant
information to identify the potential external threats and opportunities. In this regard, the
company collects external details on its operations and those of the competitors which help it
to make strategic adjustments. Apple is one of the very innovative and competitive
companies in the dynamic computer industry. The company is keen on differentiating its
products by focusing on quality, design and the customers' preferences (Peppers & Rogers,
2016). Further, the company outsources the actual manufacturing from the original
manufacturers. However, despite the effort, Apple has put in differentiating its self to gain the
competitive advantage in the market; several external factors pose a challenge to its
operations. In this context, the discussion below seeks to explore the internal and external
environment of Apple Company which has been achieved through research, strategy
formulation, implementation, and sustenance. These practices are summarized in the
management functions including environmental scanning, strategy formulation, strategy
implementation and evaluation and control.
Internal Environment
The internal environment of Apple Company covers the resources and capabilities,
which accounts for its strengths and weaknesses. The funds include the assets and workforce
which is owned by the company. Skills refer to the process through which the resources are
coordinated to achieve the goals of the company...

paula9 (10826)
Rice University

Solid work, thanks.

The tutor was great. I’m satisfied with the service.

Goes above and beyond expectations !

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