Running head: APPLE COMPANY
Strategic Management Plan: Apple Company
Environment scan involves thorough examination and clarification of the relevant
information to identify the potential external threats and opportunities. In this regard, the
company collects external details on its operations and those of the competitors which help it
to make strategic adjustments. Apple is one of the very innovative and competitive
companies in the dynamic computer industry. The company is keen on differentiating its
products by focusing on quality, design and the customers' preferences (Peppers & Rogers,
2016). Further, the company outsources the actual manufacturing from the original
manufacturers. However, despite the effort, Apple has put in differentiating its self to gain the
competitive advantage in the market; several external factors pose a challenge to its
operations. In this context, the discussion below seeks to explore the internal and external
environment of Apple Company which has been achieved through research, strategy
formulation, implementation, and sustenance. These practices are summarized in the
management functions including environmental scanning, strategy formulation, strategy
implementation and evaluation and control.
The internal environment of Apple Company covers the resources and capabilities,
which accounts for its strengths and weaknesses. The funds include the assets and workforce
which is owned by the company. Skills refer to the process through which the resources are
coordinated to achieve the goals of the company...
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