Running Head: ENVIRONMENTAL SCANNING
Strategic Management Plan: Apple Company
Environmental scan implicates explaining and exhaustive of the pertinent data to recognize the
probable external opportunities and threats. With the help of such scans, the company is able to
accumulate “external” details on its competitors and of its own operations, hence helping the
company make adjustments in its strategies. In the vibrant computer industry, Apple is regarded
as one of the most competitive and precise innovative company (Cusumano, 2010).
Objectives and long-term goals establishments
Well, Apple currently faces threats from companies like HP and Dell market-wisely and likely to
take her share in the market. At Apple the following strategies take in great impact in its
formulation of the strategies:
Price your products to customer segments, due to anticipation by customers when launching,
Apple reduces prices of their product hence, establishing a market aimed at “additional customer
segments.” Keep your eye on the future, Technology grows every moment. Well, Apples’
continuity in launching products innovatively raises the customers’ expectation. This is an
advantage to Apple. Listen to your customers, with the help of the various social media
platforms, Apple customers are able to outline problems with the Apple products hence making
it easy for Apple to satisfy customer wants. Though there are “old-fashioned” ways of listening
to your clients.
Markets that Apple Company pursues
With the help of market penetration, that entails gaining a huge mar...
15 Million Students Helped!
Sign up to view the full answer