Business Finance
MGT498 University of Phoenix Apple Strategic Management Plan Paper

MGT498

University of Phoenix

Question Description

Purpose of Assignment

The Week 4 individual assignment is the second part of a three part strategic management plan for the company selected by the student in Week 3. The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies.

Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 2 of the three part Strategic Management Plan.

Assignment Steps

Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

  • Establish Long-term Goals and Objectives
    • Strategy Formulation.
    • Indicate the markets that the company will pursue.
    • Specify the unique value the company will offer in the selected markets.
    • Discuss the resources and capabilities that are required.
    • Analyze how the company will capture value and sustain competitive advantage over time.
  • Business Management Strategy
    • Consider Cost and Differentiation Advantages.
    • Describe the Corporate Strategy.
    • Investigate Vertical Integration.
    • Describe Strategic Alliances.
    • Detail the Company Competitive Advantage.
    • Generate an Organizational Chart of the company you selected.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.

Final Answer

Attached.

Running Head: ENVIRONMENTAL SCANNING

Strategic Management Plan: Apple Company
Professor
Institution
Date

1

ENVIRONMENTAL SCANNING

2
Introduction

Environmental scan implicates explaining and exhaustive of the pertinent data to recognize the
probable external opportunities and threats. With the help of such scans, the company is able to
accumulate “external” details on its competitors and of its own operations, hence helping the
company make adjustments in its strategies. In the vibrant computer industry, Apple is regarded
as one of the most competitive and precise innovative company (Cusumano, 2010).
Objectives and long-term goals establishments
Strategy formulation
Well, Apple currently faces threats from companies like HP and Dell market-wisely and likely to
take her share in the market. At Apple the following strategies take in great impact in its
formulation of the strategies:
Price your products to customer segments, due to anticipation by customers when launching,
Apple reduces prices of their product hence, establishing a market aimed at “additional customer
segments.” Keep your eye on the future, Technology grows every moment. Well, Apples’
continuity in launching products innovatively raises the customers’ expectation. This is an
advantage to Apple. Listen to your customers, with the help of the various social media
platforms, Apple customers are able to outline problems with the Apple products hence making
it easy for Apple to satisfy customer wants. Though there are “old-fashioned” ways of listening
to your clients.
Markets that Apple Company pursues

ENVIRONMENTAL SCANNING

3

With the help of market penetration, that entails gaining a huge mar...

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