Running head: PORTFOLIO PROJECT PROPOSAL
Rockville Inpatient Hospital has been mainly established to ensure that the healthcare needs of
the community members of South Birmingham are met. In the following sales project proposal,
we'll discuss our approach to providing products and services in a more effective and efficient
manner. Efficiency and effectiveness in the delivery of the products and services are targeted for
audiences such as drug addicts and the poor neighborhood in the community of South
Currently, the Hospital has established a sales training program which is meant to ensure
that the staff in the Hospital are experts in the sales department in terms of selling and other
aspects. This is essential to ensure that the products and services offered by the hospital are
efficient and effective. This can only be achieved by addressing the issues in the sales
department through training as they are the person offering the services and products.
The main objective of the Rockville Inpatient Hospital is to offer quality products and
services to about 4,000 inpatient community members of Birmingham Alabama. Their objective
is directed towards services such as chemotherapy, chronic illness treatment, dental and optical
services as well as renal dialysis. Their objective can only be successful if the products and
services are offered in the most effective and efficient manner. The hospital will also be offering
medical camps to the poor community members as well as mental health, genetic counseling and
family support services. Therefore, improving product and service efficiency is necessary.
PORTFOLIO PROJECT PROPOSAL
According to our research and experience, in order to provide efficient and effective
services and products to our patients, there are several strategies to be implemented by the
hospital. First, the hospital should involve their human resource department in the
implementation of changes which will result in better product and service provision in terms of
efficiency and effectiveness. The human resource could ensure that highly qualified personnel
are recruited to offer quality services and for the current employees a training program will
achieve efficient and effective product and service provision (Levine, 2014). Also, the Rockville
Inpatient Hospital may consider their customers who are mainly the patients by providing
questionnaires based on how they perceive the current service and product provision. The
feedback obtained from this research will help in making the appropriate changes in product and
service delivery to the patients. Also, the organization may make use of technology such as
computers to improve the efficiency of their products and services.
Benefits and Costs
The benefits of improving efficiency and effectiveness in product and service provision
for Rockville Inpatient Hospital is that it will increase customer satisfaction. This is essential in
ensuring a continuance of the organization since if customers are satisfied sales will increase
hence increase the revenue for the hospital. Also, quality products and services will attract more
customers. Effective and efficient product and services will create a positive reputation and
image for Hospital thus attract investment form the government and non-profit organizations
(Gruen, 2016). The costs associated with this proposal of providing highly efficient and effective
products and services will include $1,000 for training per employee. Also, the costs of installing
advanced technology such as computers in the Hospital will estimate to
PORTFOLIO PROJECT PROPOSAL
Rockville Inpatient Hospital has been running hence improving their product and service
providers will be beneficial not only for the organization but also for their clients who are the
patients. Efficient and effective provision of service and products improve social welfare for the
community members of South Birmingham Alabama. Also, the portfolio project proposal is
essential to help in the actual implementation of the change towards improving the efficiency and
effectiveness of product and service provision.
PORTFOLIO PROJECT PROPOSAL
Levine, H. A. (2014). Project portfolio management: a practical guide to selecting projects,
managing portfolios, and maximizing benefits. John Wiley & Sons.
Augusto Cauchick Miguel, P. (2017). Portfolio management and new product development
implementation: A case study in a manufacturing firm. International Journal of Quality &
Reliability Management, 25(1), 10-23.
Gruen, T. W. (2016). Relationship marketing: the route to marketing efficiency and
effectiveness. Business Horizons, 40(6), 32-38.
A feasibility study targets an evaluation or assessment of practicability (Lorenzoni &
Bovenzi, 2017). That is it helps to determine how well an existing business venture fairs or a
proposal would fair. It is also used to gauge the suitability of remedial activities towards a
problematic area. It is used in decision making especially when deciding whether to take up a
proposal or not. It, therefore, looks into two main regions cost and value. That is the cost of
execution and implementation versus the net worth of performance of the plan. A feasibility
report, therefore, refers to the statistics and data collected from a feasibility study leading to an
overall decision. Certain elements need to be covered by a feasibility study report. The Rockville
Inpatient Hospital in South Birmingham is looking to implement a Sales Project Proposal Plan.
In that light, a feasibility study was carried out to determine the practicability of the proposal or
whether it would serve the directed purpose. This paper is a feasibility report on a study done on
the Sales Project proposal as presented. It will be a reflective analysis using the elements of a
This element calls merely for a brief overview of what the project proposal is envisioned
to achieve. The scope of this sales project proposal revolves around efficiency and effectiveness
in service delivery. The goal set out by the Hospital is to not only to provide products and
services to South Birmingham communes but to ensure that the service and products are quality.
This objective is achieved through addressing the sales department as they are the providers.
This goal proposed is centered on the target audiences of drug addicts and the poor in society.
The services include ophthalmological services, radio and chemotherapies, and treatment of
severe and chronic illness. The said services are coupled with others directed at psychological
and psychiatric health. The scope of the project refers to the provision of such services in the
most efficiently and effectively way.
The current situation at the hospital only reflects simple efforts in existence toward this
goal. There is a sales department training program in place. Training has been made a
prerequisite to ensure that the people dealing in the sales department are well versed with their
duties and responsibilities. The training program not only provides expertise but also instills
ethics towards efficient and effective service delivery.
This element covers the technical and organizational prerequisites that the proposal’s
execution would demand. The technical specifications would require an increase in finances
towards an efficient supply of the necessary products. One of the other professional elements is
already covered through the training program. There would also be the need for an
organizational change to connect the necessary target departments to the sales department.
The approach to be taken would involve some strategies. One would be the involvement
of the HR department which ensures qualified, and well-trained staff is providing the necessary
services. Then there is the involvement of customers which involves the use of methods such as
questionnaires to garner customer views and suggestions. Then there is also a need to establish
good healthcare IT system for faster and better service delivery (Gao & Luo, 2015).
Evaluation is the cost-benefit analysis part of the report. The backbone of the healthcare
system is customer satisfaction which translates to increased revenue and public image coupled
with support from other organizations (Chalikias & Tsotsolas, 2016). Customer satisfaction is the
benefit that the proposal would provide. The costs to be incurred in numerical monetary terms
include training expenses of $1000 per person and a minimum startup technological cost of
The review brings all the elements that have been factored in and accounts them to come
up with a final decision. The provision of adequate and efficient services is a much-needed
transition. The approach has been well laid out. The benefits to both the society and the hospital
seem to outweigh the costs. Its implementation deems to be a necessary venture to explore.
A feasibility study is a useful decision-making tool. Much like the SWOT analysis, it aids
in determining the cost and value that comes with a particular venture in contemplation. It is,
therefore imperative to look into the feasibility of a project before venturing into it to avoid any
Chalikias, M., Drosos, D., Skordoulis, M., & Tsotsolas, N. (2016). Determinants of customer
satisfaction in healthcare industry: the case of the Hellenic Red Cross. International
Journal of Electronic Marketing and Retailing, 7(4), 311-321.
Gao, Y., Li, H., & Luo, Y. (2015). An empirical study of wearable technology acceptance in
healthcare. Industrial Management & Data Systems, 115(9), 1704-1723.
Lorenzoni, R., Lisi, C., Lorenzoni, G., Tessandori, L., & Bovenzi, F. (2017). Endovascular
treatment of iliac and common femoral arteries disease by the transracial access: A
prospective, feasibility study. Cardiovascular Revascularization Medicine.
During the research there was the use of the vertical line graph, which indicate the data
collected. The vertical line graph indicate the statistics of the findings that was utilized by the
researcher during the research. The graph illustrates the feeling of the patients or the customers
and how Rockville Inpatient Hospital in South Birmingham is going to implement occurring
issues (Schmuck, 2017).
According to the graph, the findings indicate that Rockville Inpatient Hospital in South
Birmingham needs to focus on providing estimates in a timely manner through initiating cost
effective alternatives since the late of satisfaction is low. Through this the rate of satisfaction will
be high and there is the likelihood of repeat customers in the organization. The data of the
organization were tabulated through tables as well as vertical line graph (Varadarajulu, Wilcox &
Table representing the mean of sample importance and satisfaction rate of the organization
Sample satisfaction of the
Estimates in timely manner
Suggests cost saving
Recommendations to improve 4.17
the quality of your job
Understands your needs,
processes and procedures
opportunities for your staff
Additionally, the information that was tabulated in a table format was transferred in a vertical
line graph for a clear analysis of the data.
Schmuck, D. (2017). Visual Presentation of Data. The International Encyclopedia of
Communication Research Methods.
Varadarajulu, S., Wilcox, C. M., & Eloubeidi, M. A. (2006). Relationship among hospital ERCP
volume, length of stay, and technical outcomes. Gastrointestinal endoscopy, 64(3), 338347.
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