Description
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Respond to the items below.
- Explain customer-perceived value.
- Explain total customer satisfaction.
- What valuable functions can brands perform for a firm?
- Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches.
- Incorporating the concepts discussed in this assignment, answer the following: How does a loyal brand community support the positioning and branding of a small business? Provide an example to support your explanation.
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RUNNING HEAD: DISCUSSION QUESTIONS
Discussion questions
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DISCUSSION QUESTIONS
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Customer- perceived value.
Perceived customer value is a branding and marketing concept that indicates that the
success of a service or product is to a great extent based on whether the customer can trust
it can fulfil their needs and want (Sengupta, 2005). As such, when an organization builds
up its image and markets its services or products, clients at last decide how to translate and
respond to promoting messages. Organizations invest noteworthy energy looking into the
market to get a feeling of how clients think and feel.
The customer values likewise depend on numerous different characteristics which
incorporates financial resources, knowledge and information about the product and area of
the outlet or service centre. The improvement of methodologies for creating customer
value is a key to draw in consideration of new clients, create and keep up a decent
association with them and for improving the customer’s loyalty.
Total customer satisfaction.
In definition, consumer satisfaction and fulfilment is known as key for accomplishment of
goals in service environment, it advances around meeting and surpassing client needs,
wants and requests (Hill, Roche & Allen, 2007). Client's conduct after buying of products
or services items likewise decides the fulfilment levels of the clients. The past
examinations have recorded the cons...
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